Ideas with Impact
UNB Faculty of Business Administration

UNB Alumnus Building a Bridge to Asia for N.B. Company

Kelly Anderson

Posted: May 20, 2019 12:00:00 AM ADT

Category: Alumni



Jay Yang (BBA’16, MBA’18) is a prime example of why recruiting international students is a good growth strategy for New Brunswick. After working in a plywood export company in China, Jay decided to study in Shanghai, where he ran into a teacher from Montreal who had spent time in Oromocto. He encouraged Jay to apply to UNB for a business degree program, and Jay ended up traveling...

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Biting Into Experiential Learning

Kelly Anderson

Posted: May 15, 2019 12:00:00 AM ADT

Category: Students



Four MBA students at UNB Fredericton had a tasty learning experience during their Buyer Behaviour marketing course over the 2019 winter term. Their assignment was to work with a real-life business to complete a survey on customer behaviour and bring the business recommendations based on the findings. The team chose to work with the iconic Fredericton diner, The Cabin. Owner Dave Halfyard was...

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Business professor honoured for the third time by his country

Liz Lemon-Mitchell

Posted: February 28, 2019 12:00:00 PM AST

Category: Faculty



Being recognized by your country with a distinguished medal doesn’t happen to everyone; imagine being singled out for this distinction three times! In October, Dr. Wiktor Askanas, a Professor Emeritus with the Faculty of Business Administration, received the Order of Merit from the Polish National Education Commission, an honour bestowed upon people who have made an outstanding and...

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Buyer beware: how to avoid being duped by consumer scams

Liz Lemon-Mitchell

Posted: February 28, 2019 12:00:00 PM AST

Category: Faculty



If you’re like most people, probably a week does not go by without you being contacted at least once or twice by some form of consumer scammer. We hear about these scams in the media all the time: credit or debit card frauds, identity-theft schemes, lottery frauds, ponzi schemes are just a few. While many people think they’re savvy enough to recognize consumer scams, a surprising...

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Celebrating prof’s contribution to business education

Jenna Evans

Posted: February 28, 2019 12:00:00 PM AST

Category: Faculty



During the annual Atlantic Schools of Business (ASB) Conference last September, the ASB Executive recognized one of their longest serving members for his many contributions to business education in the region. Dr. Basu Sharma received the 2018 Award of Excellence for outstanding service to business scholarship. Sharma has been with the University of New Brunswick Fredericton in the business...

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How to get funding for your research project

Liz Lemon-Mitchell

Posted: February 28, 2019 12:00:00 PM AST

Category: Faculty


There is an old saying that if at first you don’t succeed, try, try again. This age-old advice certainly applies to Dr. Hsin-Chen Lin, a marketing professor with the Faculty of Business Administration at the University of New Brunswick Fredericton, and her efforts to obtain national research funding. After her first application for a Social Sciences and Humanities Research Council (SSHRC)...

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Charles Fraser establishes new student venture fund at UNB

Alumni News

Posted: February 27, 2019 12:00:00 AM AST

Category: Alumni Highlights, Programs, Alumni



The faculty of business administration at UNB Fredericton has a new investment fund program thanks to Charles 'Chuck' Fraser (BBA’68).The retired wealth manager returned to UNB to celebrate his 50th reunion at Homecoming 2018. After visiting with dean of business administration, Dev Mitra, and meeting fourth-year BBA student Herbert Bempah, he was intrigued with the faculty’s...

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Cryptocurrency: the future of high risk investing

Jenna Evans and Luke Saunders

Posted: February 27, 2019 12:00:00 AM AST

Category: Faculty



The development of cryptocurrencies, and in particular blockchain technology, is one of the 'next big things' to capture the imagination of academics and industry. It has caught the attention of Dr. Donglei Du, a professor in quantitative methods at the University of New Brunswick Fredericton, who has been investigating how blockchain can be used to improve investment decisions.  In...

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UNB competitive in another domain: team places third in competition

Luke Saunders

Posted: February 27, 2019 12:00:00 AM AST

Category: Students



When they signed up to compete in the 14th Annual Organizational Behaviour Case Competition this year, four UNB business students said they were in it for the learning experience and the chance to network with professionals in the human resources industry. Molly Grace Pittman, Jenna O’Brien, Gabby Schenkels, and Maddy Graves, all second-year students in the BBA program, found themselves...

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Why we do what we do: new study sheds light on our susceptibility to social influence

Jenna Evans

Posted: February 27, 2019 12:00:00 AM AST

Category: Faculty


Social influence is a growing field of interest among scholars. A recent study by Dr. Patrick Bruning and his colleagues, Dr. Brad Alge and Dr. Hsin-Chen Lin, provides insight to how our decisions and actions may be influenced by our social networks. Bruning is a professor of organization studies with the Faculty of Business Administration at the University of New Brunswick Fredericton and Lin...

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Making connections to last a lifetime: BMO APEX Business Plan Competition

Luke Saunders

Posted: February 26, 2019 12:00:00 AM AST

Category: Students, Programs, IBEC



Using drone technology to inspect infrastructural integrity of bridges, exoskeletal technology to help physically impaired people walk, and a chemical process to produce super alloy out of carbon: these were some of the ideas being pitched at the recent 2019 BMO Financial Group APEX Business Plan Competition. Over 26 teams of students from across the country participated in the competition...

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