Ideas with Impact
UNB Faculty of Management
UNB Alumnus Building a Bridge to Asia for N.B. Company
Kelly Anderson
Posted: May 20, 2019 12:00:00 AM ADT
Category: Alumni
Jay Yang (BBA’16, MBA’18) is a prime example of why recruiting international students is a good growth strategy for New Brunswick. After working in a plywood export company in China, Jay decided to study in Shanghai, where he ran into a teacher from Montreal who had spent time in Oromocto. He encouraged Jay to apply to UNB for a business degree program, and Jay ended up traveling...
Read the full postBiting Into Experiential Learning
Kelly Anderson
Posted: May 15, 2019 12:00:00 AM ADT
Category: Students
Four MBA students at UNB Fredericton had a tasty learning experience during their Buyer Behaviour marketing course over the 2019 winter term. Their assignment was to work with a real-life business to complete a survey on customer behaviour and bring the business recommendations based on the findings. The team chose to work with the iconic Fredericton diner, The Cabin. Owner Dave Halfyard was...
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