Ideas with Impact
UNB Faculty of Management
From classroom to acquisition: UNB students share in TrojAI success
Faculty of Management
Posted: Jun 18, 2026
Category: Programs , Experiential Learning , Alumni
The recent acquisition of Saint John-based AI cybersecurity company TrojAI by Silicon Valley’s A10 Networks marks an important milestone for Atlantic Canada’s innovation ecosystem. While financial terms were not disclosed, TrojAI had most recently raised US$5.75 million (C$7.77 million) in 2024, reflecting strong growth leading up to the acquisition. For the University of New...
Read the full postInnovation in context: New research by Dr. David Foord
Faculty of Management
Posted: Jun 16, 2026
Category: Research
What do Canada’s evolving electricity systems and the history of powered prosthetic arms have in common? At first glance, not much. But in both cases, recent research by University of New Brunswick business professor Dr. David Foord points to a powerful idea: innovation is rarely straight-forward and sometimes, uncertainty can be an asset. In an article published in Research Policy titled...
Read the full postTurning curiosity into career momentum: Katie Kennedy’s mentorship journey
Faculty of Management
Posted: May 21, 2026
Category: Students
When fourth-year Bachelor of Business Administration (BBA) student Katie Kennedy applied to the National Bank Financial Young Women Student Mentorship Program, she knew she was stepping into a competitive national pool. What she may not have anticipated was just how transformational the experience would become, both for her confidence and her career direction. Selected from applicants across...
Read the full postFrom algorithms to relationships: Teaching marketing for an AI-powered future
Faculty of Management
Posted: May 20, 2026
In a corner of the faculty of management, marketing students aren’t just studying consumers, they’re interacting with artificial intelligence in real time, testing how relationships between people and machines are formed. At the centre of this work is Dr. Yunzhijun Yu, a marketing professor and founder of the Human-AI Collaboration (HAIC) Research Lab. Her research sits at the...
Read the full postFinagling the good, the bad and the courageous in academia
Faculty of Management
Posted: May 19, 2026
Category: Faculty
How do you not just survive academia, but actually embrace it full of its contradictions, challenges, and quiet rewards? That question sits at the heart of Surviving Academia: Finagling Your Way Through Higher Education (2025), a new book coauthored by three retired faculty members who collectively spent decades navigating university life. The authors are Dan Coleman, former dean and longtime...
Read the full postThirteen years of leadership: Celebrating Dean Devashis Mitra’s lasting impact
Faculty of Management
Posted: May 19, 2026
Category: Faculty
After thirteen years as Dean, Dr. Devashis Mitra will complete his term at the end of June, concluding a period of growth and change for the University of New Brunswick’s faculty of management. “Serving in this role has been one of the greatest privileges of my professional life,” Dr. Mitra shared recently. Over more than a decade, this sense of purpose helped guide the...
Read the full postResponsibility across the partnership lifecycle: How CSR shapes alliances from day one
Faculty of Management
Posted: May 8, 2026
Category: Research
When organizations consider entering a strategic partnership, one question consistently rises to the surface: how much control is enough? Equity based alliances, such as joint ventures, provide strong governance and oversight, but they also bring higher costs, administrative complexity, and less strategic flexibility. Non equity alliances offer greater agility and lower costs, yet they depend...
Read the full postAlumni collaboration brings real-world financial modelling to UNB
Faculty of Management
Posted: Apr 24, 2026
An innovative collaboration between two UNB faculty of management alumni is reshaping how students learn financial modelling and entrepreneurial decision-making. Thanks to the generosity of Duncan MacDonald (BBA ’68) and the entrepreneurial leadership of Raymond Fitzpatrick (BBA ’09), UNB is now the first university to adopt Profitual, a modern financial modelling platform already...
Read the full postFrom classroom to career: The JDI Supply Chain Case Competition at UNB
Faculty of Management
Posted: Apr 23, 2026
Category: Students
Experiential learning is a hallmark of the faculty of management at the University of New Brunswick and the JDI Supply Chain Case Competition is a strong example of how classroom learning connects to industry practice. A long standing partnership between J.D. Irving, Limited (JDI) and UNB, the competition challenges students to solve real world supply chain problems drawn directly from industry...
Read the full postConnecting ideas, capital and community: Venture capitalists in residence at UNB
Faculty of Management
Posted: Apr 17, 2026
Despite the wintry weather on March 12, the atmosphere inside UNB’s Fredericton campus was anything but cold. Three representatives from the Canadian Venture Capital Association (CVCA) braved the snow to serve as Venture Capitalists in Residence for a full day of learning, conversation, and connection with students and members of the broader community. Hosted by the International Business...
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