Ideas with Impact
UNB Faculty of Management
Business students hit the right chord with Tony's Music Box campaign
Faculty of Management
Posted: Apr 14, 2025
Category: Experiential Learning
A group of students from UNB’s social media marketing class dove into the world of Tony’s Music Box, a beloved music store in downtown Fredericton celebrating its 50th anniversary. They planned and executed an interactive social media campaign, allowing them to apply classroom knowledge in a real-world setting and engage with a passionate community they had never encountered...
Read the full postPractical guidelines for authentic and impactful sponsorships
Faculty of Management
Posted: Apr 14, 2025
Category: Research
Companies often receive sponsorship requests and see them as opportunities to showcase their products, services and community support. By assisting non-profits, sports teams, entertainers, artists, and community initiatives, they aim to capture consumer attention and build a positive brand image; however, managers frequently question which sponsorships will enhance consumer perceptions and...
Read the full postFrom classroom to boardroom: Ng Pock Too's guide to authentic leadership
Faculty of Management
Posted: Mar 25, 2025
Category: Faculty Highlights , Experiential Learning , Programs
The University of New Brunswick (UNB) recently welcomed back one of its distinguished alumni, Ng Pock Too, for his eighth visit as Executive-in-Residence with the faculty of management. Throughout the week, students had the unique opportunity to engage with Dr. Ng, gaining valuable insights from his extensive experience in business and leadership. Born and raised in Singapore, Dr. Ng came to...
Read the full postUNB's community shines at Venture Capital Investment Competition
Faculty of Management
Posted: Feb 26, 2025
A team of students from the University of New Brunswick's faculty of management are wearing big smiles after winning third place at the 2025 Venture Capital Investment Competition (VCIC). The team, consisting of Aman Goel, Kevin Chick, Md. Nuruzzaman Rashed, Omotola Ogundaini, and Pawan Kumar, also brought home the Entrepreneurs Choice Award for their outstanding performance. This is the fifth...
Read the full postCelebrating community and place and all the lovely ways we connect
Faculty of Management
Posted: Feb 25, 2025
Category: Alumni
UNB’s faculty of management held a memorable reunion for alumni of its graduate programs on Feb. 21 at the Beaverbrook Art Gallery. Hosted by the Graduate Management Student Society (GMSS), the event was the largest reunion of current graduate students and alumni the faculty has ever organized in Fredericton. Over 100 attendees from Fredericton, Moncton, and Saint John, as well as faculty...
Read the full postCross-disciplinary collaboration yields innovative stock analysis app – a made at UNB story
Faculty of Management
Posted: Feb 20, 2025
Category: Students , Student Investment Fund
A shared passion for finance, technology, and problem-solving brought two University of New Brunswick students together to collaborate on an innovative tool called Dextra, a finance research assistant designed to enhance efficiency for students and professionals alike. Meet the Innovators: Sam Salfi, who was born in Spain, raised in Canada, and is currently pursuing a degree in computer science...
Read the full postNew research highlights the power of digital technology in improving patient care
Faculty of Management
Posted: Feb 20, 2025
Category: Research
Dr. Sampath Bemgal, a business professor at UNB, recently contributed to a study on digital technology in learning health systems (LHS). Titled “The use and role of digital technology in learning health systems: A scoping review,” the article was published in the International Journal of Medical Informatics, and explores how digital tools are transforming healthcare. “The...
Read the full postGlobal pathways - How a co-op placement in Saint John is shaping this student’s career
Faculty of Management
Posted: Feb 19, 2025
Category: Students
Ismaël Gbane is moving closer to realizing his career goal this term thanks to a co-op placement with PwC in Saint John, New Brunswick. In his role as a Co-op Associate in External Audit, he is working closely with more experienced associates to perform financial statement audits. Ismaël is the first student to join UNB’s faculty of management through a pathway partnership with...
Read the full postNew research proposes practical framework for business sustainability
Faculty of Management
Posted: Feb 19, 2025
Category: Research
A new study by UNB faculty of management professors Dr. Alireza Tajbakhsh and Dr. Azam Shamsi introduces a new approach to sustainability in the business world. Their work is published in The Annals of Operations Research and expands the traditional triple bottom line of people, planet, profit by adding a crucial fourth dimension: policy. The study, titled "Migration to the Quadruple Bottom...
Read the full postNew research sheds new light on how electrification redefined Canadian homes and lives
Faculty of Management
Posted: Feb 19, 2025
Category: Research
Beginning in 1950, the dramatic surge in electricity sales to Canadian households transformed daily life and household dynamics nationwide. In his recent article entitled "Leisure Jobs: Recreating Family and Social Life in Canadian Electric Utility Marketing, 1920–1970," published in the Business History Review , Dr. David Foord examines how electricity was marketed to communities and...
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