Ideas with Impact
UNB Faculty of Management
Business students hit the right chord with Tony's Music Box campaign
Faculty of Management
Posted: April 14, 2025 12:00:00 AM ADT
Category: Experiential Learning
A group of students from UNB’s social media marketing class dove into the world of Tony’s Music Box, a beloved music store in downtown Fredericton celebrating its 50th anniversary. They planned and executed an interactive social media campaign, allowing them to apply classroom knowledge in a real-world setting and engage with a passionate community they had never encountered before. Through this hands-on experience, they learned the power of the human touch in social media...
From classroom to boardroom: Ng Pock Too's guide to authentic leadership
Faculty of Management
Posted: March 25, 2025 12:00:00 AM ADT
Category: Faculty Highlights , Experiential Learning , Programs
The University of New Brunswick (UNB) recently welcomed back one of its distinguished alumni, Ng Pock Too, for his eighth visit as Executive-in-Residence with the faculty of management. Throughout the week, students had the unique opportunity to engage with Dr. Ng, gaining valuable insights from his extensive experience in business and leadership. Born and raised in Singapore, Dr. Ng came to UNB as a recipient of the Colombo Plan Scholarship, which allowed him to pursue an undergraduate...