Ideas with Impact
UNB Faculty of Management
Three days, ten students, countless lessons: Learning from Canada's top CEOs
Faculty of Management
Posted: June 22, 2026 12:00:00 AM ADT
Category: Experiential Learning , Students
When the UNB faculty of management was invited to nominate a student for the Futures Fund Scholarship for Outstanding Leadership, the choice was clear. Ashlee Morgan, a student in UNB's joint MBA/Juris Doctor program, was selected to represent the faculty and became one of just ten students across Canada to receive the prestigious scholarship. Established by Canada's Outstanding CEO of the Year®, the Futures Fund Scholarship for Outstanding Leadership recognizes business students who...
From classroom to acquisition: UNB students share in TrojAI success
Faculty of Management
Posted: June 18, 2026 12:00:00 AM ADT
Category: Programs , Experiential Learning , Alumni
The recent acquisition of Saint John-based AI cybersecurity company TrojAI by Silicon Valley’s A10 Networks marks an important milestone for Atlantic Canada’s innovation ecosystem. While financial terms were not disclosed, TrojAI had most recently raised US$5.75 million (C$7.77 million) in 2024, reflecting strong growth leading up to the acquisition. For the University of New Brunswick’s faculty of management, the moment also represents something more: a real-world example...
75 years of impact: Celebrating a legacy of learning, leadership and community at UNB's Faculty of Management
Faculty of Management
Posted: January 20, 2026 12:00:00 AM AST
Category: Experiential Learning , Faculty , Alumni , Students
In 1951, New Brunswick’s business community approached the University of New Brunswick with a clear message: companies needed graduates equipped with specialized knowledge in business and management. In partnership with local leaders, UNB responded by establishing the Department of Business Administration within the faculty of arts. That collaboration marked the beginning of what would become one of Canada’s most enduring and community connected business programs. This year, UNB...
Charting her course: Elena Kurilova’s rise from student to CPA Candidate
Faculty of Management
Posted: May 28, 2025 12:00:00 AM ADT
Category: Programs , Experiential Learning , Students
Six years ago, Elena Kurilova and her family made a bold move, leaving behind the bustling streets of Moscow, Russia, for the laid-back community of Fredericton, New Brunswick. It was a leap of faith, and for Elena, it set the stage for an extraordinary academic and professional journey. When Elena graduated from high school, she chose to study business at the University of New Brunswick’s faculty of management. Her decision was driven by two key factors: the faculty’s strong...
Business students hit the right chord with Tony's Music Box campaign
Faculty of Management
Posted: April 14, 2025 12:00:00 AM ADT
Category: Experiential Learning
A group of students from UNB’s social media marketing class dove into the world of Tony’s Music Box, a beloved music store in downtown Fredericton celebrating its 50th anniversary. They planned and executed an interactive social media campaign, allowing them to apply classroom knowledge in a real-world setting and engage with a passionate community they had never encountered before. Through this hands-on experience, they learned the power of the human touch in social media...
From classroom to boardroom: Ng Pock Too's guide to authentic leadership
Faculty of Management
Posted: March 25, 2025 12:00:00 AM ADT
Category: Faculty Highlights , Experiential Learning , Programs
The University of New Brunswick (UNB) recently welcomed back one of its distinguished alumni, Ng Pock Too, for his eighth visit as Executive-in-Residence with the faculty of management. Throughout the week, students had the unique opportunity to engage with Dr. Ng, gaining valuable insights from his extensive experience in business and leadership. Born and raised in Singapore, Dr. Ng came to UNB as a recipient of the Colombo Plan Scholarship, which allowed him to pursue an undergraduate...