Ideas with Impact
UNB Faculty of Management

Market timing is of the essence for some mutual fund managers – new research by UNB finance professor

Faculty of Management

Posted: October 4, 2024 12:00:00 AM ADT

Category: Research



In the investment world, the ability to forecast cash flows and earnings has long been considered a cornerstone of successful securities evaluation. A new study by UNB finance professor, Dr. Chunhua Lan, sheds light on the under-appreciated importance of market timing in managing mutual funds. Her paper, “The efficacy of market timing and value creation,” has been accepted by the Journal of Financial Research, an A-rated journal on the ABDC list. According to the study, some...

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New research advocating sustainable fashion and tailoring consumer choices

Faculty of Management

Posted: October 4, 2024 12:00:00 AM ADT

Category: Research


Fast fashion giants like Shein and Temu have rapidly become staples in young consumers’ wardrobes, offering a constant stream of trendy, affordable clothing. But beneath this frenzy lies a critical question: how much do these shoppers really understand about the environmental and social impacts of their fashion choices? New research led by Dr. Yunzhijun Yu, a marketing professor at the University of New Brunswick’s faculty of management, delves into this issue. Her study,...

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A game theory approach to ballot box decisions

Faculty of Management

Posted: September 12, 2024 12:00:00 AM ADT

Category: Research


As federal elections approach in both Canada and the US, undecided voters are carefully assessing the strengths and weaknesses of the party leaders on offer. A recent study by UNB business professor Dr. H. A. Eiselt introduces a new approach to evaluate party candidates by applying game theory. Traditionally, researchers have analyzed where candidates stand on the political spectrum, while others look at political spending. However, in their paper, “Maximizing political vote in...

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The benefits of forming joint ventures with socially responsible businesses

Faculty of Management

Posted: September 5, 2024 12:00:00 AM ADT

Category: Research



Companies looking to pursue ambitious opportunities often form joint ventures to pool expertise, resources, and share risks. While joint ventures are attractive, they can frequently end poorly for various reasons. However, a recent study by Dr. Lucas Wang, a business professor at the University of New Brunswick’s faculty of management, suggests that the corporate social responsibility (CSR) practices of one partner can significantly mitigate the risk of joint venture failure. Dr. Wang's...

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A new team approach to inspiring innovative behaviours

Faculty of Management

Posted: May 27, 2024 12:00:00 AM ADT

Category: Research , Faculty Highlights



A manager at a New Brunswick healthcare center is forming a new team of medical professionals to explore innovative solutions for reducing wait times in emergency rooms. Imagine the positive impact this could have on our communities. Shorter wait times mean quicker treatment, less stress for patients and families and a more efficient healthcare system overall. A team of researchers, including Dr. Shagufta Sarwar, a human resources management professor at UNB’s faculty of management, has...

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Case study by UNB prof confronts accounting challenges in a West African setting

Faculty of Management

Posted: May 21, 2024 12:00:00 AM ADT

Category: Faculty , Research



The economy and local traditions in a West African setting present unique pricing and servicing challenges for the owner of a medical laboratory, offering a distinctive learning experience for accounting students. A recent case study by UNB accounting professor Dr. Afua Asante, titled "Realizing the Dream: Decision-Making in Action," delves into these challenges. Published in the IMA Educational Case Journal, this award-winning case study provides a compelling scenario for students to explore...

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Crafting solutions for leaders’ well-being and effectiveness

Faculty of Management

Posted: January 18, 2024 12:00:00 AM AST

Category: Research



Photo: Dr. Patrick Bruning and Dr. Hsin-Chen Lin have published a study that highlights the leadership strain-management process and provides leaders with a roadmap to navigate challenges and thrive amidst these roles. In the ever-evolving landscape of business and organizational management, the spotlight on leadership has intensified. The success or failure of ventures is often pinned on the capabilities of those at the helm. As the demands on leaders continue to soar, the need to manage...

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Academic research bridges the gap between digital innovation and healthcare

Faculty of Management

Posted: January 16, 2024 12:00:00 AM AST

Category: Research



Photo: Dr. Sampath Bemgal’s research focuses on digital transformation occurring in organizations. Recently his expertise has had practical impacts on healthcare services. University professors devote a large portion of their career to research that often has tangible impacts on our daily lives. At the University of New Brunswick (UNB), Dr. Sampath Bemgal, an Management of Information Systems professor in the faculty of management exemplifies the practical implications of academic...

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Shedding light on the global puzzle of international equity mutual funds

Faculty of Management

Posted: January 16, 2024 12:00:00 AM AST

Category: Research



Photo: A recent study by Dr. Michael Densmore sheds light on the role of subadvisors in managing international equity mutual funds. Investing in a diverse group of assets has long been regarded as a strategic approach to mitigate risk in investment portfolios. However, another important facet of risk management involves venturing beyond domestic borders into international markets. In fact, a significant proportion of US investors have flocked to international markets, often through the...

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A Game Theory Approach to Maximizing Profits and Minimizing Risks

Faculty of Management

Posted: November 16, 2023 12:00:00 AM AST

Category: Alumni , Research , Faculty



On the trading floor, the process of executing buy or sell orders is a crucial part of the financial world. Whether it's done manually or electronically, it's not always an immediate transaction. Even minor delays can impact the cost of the stocks you're buying or selling, especially when dealing with substantial orders. This is where the research of UNB business professor Dr. Donglei Du comes into play. In his recent research paper, published in the Annals of Operations Research (2022), Dr....

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Management Professor's Global Impact on Business Strategy Education

Faculty of Management

Posted: November 16, 2023 12:00:00 AM AST

Category: Faculty , Research , Alumni



The role of educators often transcends the classroom and reaches across borders. Two case studies published by Harvard Business school and written by Dr. Lucas Wang, a business professor at the University of New Brunswick's faculty of management, are bestsellers in business schools around the world. In last year alone, 100 universities spanning 35 different countries and regions have used these cases to teach strategic management and global strategy. These include schools like the University...

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