Ideas with Impact
UNB Faculty of Management
Turning curiosity into career momentum: Katie Kennedy’s mentorship journey
Faculty of Management
Posted: May 21, 2026 12:00:00 AM ADT
Category: Students
When fourth-year Bachelor of Business Administration (BBA) student Katie Kennedy applied to the National Bank Financial Young Women Student Mentorship Program, she knew she was stepping into a competitive national pool. What she may not have anticipated was just how transformational the experience would become, both for her confidence and her career direction. Selected from applicants across...
Read the full postFrom algorithms to relationships: Teaching marketing for an AI-powered future
Faculty of Management
Posted: May 20, 2026 12:00:00 AM ADT
Category: Faculty, Research
In a corner of the faculty of management, marketing students aren’t just studying consumers, they’re interacting with artificial intelligence in real time, testing how relationships between people and machines are formed. At the centre of this work is Dr. Yunzhijun Yu, a marketing professor and founder of the Human-AI Collaboration (HAIC) Research Lab. Her research sits at the...
Read the full postFinagling the good, the bad and the courageous in academia
Faculty of Management
Posted: May 19, 2026 12:00:00 AM ADT
Category: Faculty
How do you not just survive academia, but actually embrace it full of its contradictions, challenges, and quiet rewards? That question sits at the heart of Surviving Academia: Finagling Your Way Through Higher Education (2025), a new book coauthored by three retired faculty members who collectively spent decades navigating university life. The authors are Dan Coleman, former dean and longtime...
Read the full postThirteen years of leadership: Celebrating Dean Devashis Mitra’s lasting impact
Faculty of Management
Posted: May 19, 2026 12:00:00 AM ADT
Category: Faculty
After thirteen years as Dean, Dr. Devashis Mitra will complete his term at the end of June, concluding a period of growth and change for the University of New Brunswick’s faculty of management. “Serving in this role has been one of the greatest privileges of my professional life,” Dr. Mitra shared recently. Over more than a decade, this sense of purpose helped guide the...
Read the full postResponsibility across the partnership lifecycle: How CSR shapes alliances from day one
Faculty of Management
Posted: May 8, 2026 12:00:00 AM ADT
Category: Research
When organizations consider entering a strategic partnership, one question consistently rises to the surface: how much control is enough? Equity based alliances, such as joint ventures, provide strong governance and oversight, but they also bring higher costs, administrative complexity, and less strategic flexibility. Non equity alliances offer greater agility and lower costs, yet they depend...
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