Ideas with Impact
UNB Faculty of Management

Decoding fuzzy signals: How index-based trading distorts market performance

Faculty of Management

Posted: April 28, 2025 12:00:00 AM ADT

Category: Research

Do stock indexes mess with market signals? The answer is “yes,” says Dr. Joseph DeCoste, a professor of finance at UNB’s faculty of management whose recent research explores how index-based trading can distort the true performance signals of individual companies and offers thoughtful investors valuable insights and opportunities. “When you invest in a fund that tracks an...

Business students hit the right chord with Tony's Music Box campaign

Faculty of Management

Posted: April 14, 2025 12:00:00 AM ADT

Category: Experiential Learning

A group of students from UNB’s social media marketing class dove into the world of Tony’s Music Box, a beloved music store in downtown Fredericton celebrating its 50th anniversary. They planned and executed an interactive social media campaign, allowing them to apply classroom knowledge in a real-world setting and engage with a passionate community they had never encountered...

Practical guidelines for authentic and impactful sponsorships

Faculty of Management

Posted: April 14, 2025 12:00:00 AM ADT

Category: Research

Companies often receive sponsorship requests and see them as opportunities to showcase their products, services and community support. By assisting non-profits, sports teams, entertainers, artists, and community initiatives, they aim to capture consumer attention and build a positive brand image; however, managers frequently question which sponsorships will enhance consumer perceptions and...