Ideas with Impact
UNB Faculty of Management
Credits for sales: a win-win with experiential learning
Your Name
Posted: Jul 15, 2019
Based in Moncton, NB, Malley Industries has been manufacturing ambulances, wheelchair accessible vehicles, plastic products and specialized commercial fleets for a wide range of clients since 1979. It is one of the largest adaptive mobility manufacturers in Canada, and this spring a group of BBA students in UNB’s Faculty of Management worked with Malley Industries on two consulting...
Read the full postLearning the benefits of quantitative investment methods first hand
Liz Lemon-Mitchell
Posted: Jul 3, 2019
A team of five students enrolled in UNB’s new Master in Quantitative Investment Management (MQIM) program learned the benefits of using quantitative and data rich methods first hand this year by competing in the global Chicago Quantitative Alliance (CQA) Investment Challenge. The team, which included Huang Xu, Jiaji (Justin) Feng, Justin Arsenault, Lowry Zhu and Joseph MacCallum, used the...
Read the full postSome unexpected benefits of experiential learning
Liz Lemon-Mitchell
Posted: Jun 26, 2019
The benefits of experiential learning are well known at the University of New Brunswick. Students learn first-hand how theory applies to real world challenges and develop more confidence in themselves as a result. This year Dr. Martin Wielemaker had a pleasant surprise after integrating a real-world project into his International Business class through X-Culture.org. Out of 186 university...
Read the full postManagement is the new name; more experience is the game
Liz Lemon-Mitchell
Posted: Jun 20, 2019
What are you doing with your business degree? We’re always asking that question of our alumni. Here are just some of the answers: our alumni are managing accounts, investment portfolios and technologies; leading start-ups, projects and teams; and running training facilities, schools and other non-profits. In a recent vision and strategic planning exercise members of the Faculty of...
Read the full postUNB Alumnus Building a Bridge to Asia for N.B. Company
Kelly Anderson
Posted: May 20, 2019
Category: Alumni
Jay Yang (BBA’16, MBA’18) is a prime example of why recruiting international students is a good growth strategy for New Brunswick. After working in a plywood export company in China, Jay decided to study in Shanghai, where he ran into a teacher from Montreal who had spent time in Oromocto. He encouraged Jay to apply to UNB for a business degree program, and Jay ended up traveling...
Read the full postBiting Into Experiential Learning
Kelly Anderson
Posted: May 15, 2019
Category: Students
Four MBA students at UNB Fredericton had a tasty learning experience during their Buyer Behaviour marketing course over the 2019 winter term. Their assignment was to work with a real-life business to complete a survey on customer behaviour and bring the business recommendations based on the findings. The team chose to work with the iconic Fredericton diner, The Cabin. Owner Dave Halfyard was...
Read the full postBusiness professor honoured for the third time by his country
Liz Lemon-Mitchell
Posted: Feb 28, 2019
Category: Faculty
Being recognized by your country with a distinguished medal doesn’t happen to everyone; imagine being singled out for this distinction three times! In October, Dr. Wiktor Askanas, a Professor Emeritus with the Faculty of Business Administration, received the Order of Merit from the Polish National Education Commission, an honour bestowed upon people who have made an outstanding and...
Read the full postBuyer beware: how to avoid being duped by consumer scams
Liz Lemon-Mitchell
Posted: Feb 28, 2019
Category: Faculty
If you’re like most people, probably a week does not go by without you being contacted at least once or twice by some form of consumer scammer. We hear about these scams in the media all the time: credit or debit card frauds, identity-theft schemes, lottery frauds, ponzi schemes are just a few. While many people think they’re savvy enough to recognize consumer scams, a surprising...
Read the full postCelebrating prof’s contribution to business education
Jenna Evans
Posted: Feb 28, 2019
Category: Faculty
During the annual Atlantic Schools of Business (ASB) Conference last September, the ASB Executive recognized one of their longest serving members for his many contributions to business education in the region. Dr. Basu Sharma received the 2018 Award of Excellence for outstanding service to business scholarship. Sharma has been with the University of New Brunswick Fredericton in the business...
Read the full postHow to get funding for your research project
Liz Lemon-Mitchell
Posted: Feb 28, 2019
Category: Faculty
There is an old saying that if at first you don’t succeed, try, try again. This age-old advice certainly applies to Dr. Hsin-Chen Lin, a marketing professor with the Faculty of Business Administration at the University of New Brunswick Fredericton, and her efforts to obtain national research funding. After her first application for a Social Sciences and Humanities Research Council (SSHRC)...
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