Ideas with Impact
UNB Faculty of Management

Planning real world export strategies

Ideas with Impact

Posted: June 6, 2017 5:00:00 AM ADT

Category: Programs, Students

A group of UNB business students on the Fredericton campus stepped into the roles of consultants last winter as they worked with local businesses and entrepreneurs interested in exporting. The students were members of the Export Market Entry course taught by marketing professor, Dr. Stephen Grant, and as they learned the theory of export marketing, they applied it directly to export plans for...

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