Ideas with Impact
UNB Faculty of Management

Market timing is of the essence for some mutual fund managers – new research by UNB finance professor

Faculty of Management

Posted: October 4, 2024 12:00:00 AM ADT

Category: Research



In the investment world, the ability to forecast cash flows and earnings has long been considered a cornerstone of successful securities evaluation. A new study by UNB finance professor, Dr. Chunhua Lan, sheds light on the under-appreciated importance of market timing in managing mutual funds. Her paper, “The efficacy of market timing and value creation,” has been accepted by the...

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New research advocating sustainable fashion and tailoring consumer choices

Faculty of Management

Posted: October 4, 2024 12:00:00 AM ADT

Category: Research


Fast fashion giants like Shein and Temu have rapidly become staples in young consumers’ wardrobes, offering a constant stream of trendy, affordable clothing. But beneath this frenzy lies a critical question: how much do these shoppers really understand about the environmental and social impacts of their fashion choices? New research led by Dr. Yunzhijun Yu, a marketing professor at the...

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McCain Foods is shaping the future of business leaders through UNB's speaker series

Faculty of Management

Posted: October 3, 2024 12:00:00 AM ADT

Category: Programs



The faculty of management at the University of New Brunswick (UNB) has long championed experiential learning as a vital part of its business curriculum. Central to this is the annual Speaker Series, an event designed to connect students with real-world professionals, entrepreneurs and business leaders. Since 2016, this series has introduced over 160 industry experts, providing a platform for...

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