UNB Marketing Blog
Tips and tricks from your university marketers

Marketing Plans 101

Marketing

Posted: December 13, 2017 4:00:00 AM AST

Category: Brand, Marketing Services


Why is a marketing plan important? For the simple reason that you’ll get so much more out of your efforts if you take the time to define some key parameters before jumping into tactics. Don’t get us wrong, we love talking tactics (Fun collateral? Facebook Live? Updated branding? Yessss). But the first place we encourage any unit or faculty to start is definitely with the marketing plan. Over...

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Curating the user experience on UNB.ca

Sean Sullivan

Posted: November 20, 2017 12:00:00 AM AST

Category: Web and Social Media


Website refresh update One of the primary goals of the University of New Brunswick’s website refresh project is making our sites easier to use. This extends beyond design, and includes creating meaningful and relevant content that’s simple to understand and navigate. That’s one reason why we’ve embraced content strategy as an important part of our website planning...

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#OnlyHere Year 3

Sean Sullivan

Posted: November 2, 2017 12:00:00 AM ADT

Category: Web and Social Media


In September, we launched Year 3 of the #OnlyHere marketing campaign. The goal of our campaign is to deliver qualified prospects to Student Recruitment, using a three-tiered media strategy: building awareness, driving consideration and increasing application-driving behaviours (e.g. email newsletter subscriptions). This year, we’ve leveraged learnings and insights from Years 1 and 2 to...

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Seven steps to social media stardom

Kelsey Seymour

Posted: October 2, 2017 5:00:00 AM ADT

Category: Brand, Web and Social Media


Want to raise the social media bar? This seven step guide is designed to set you on the path to success. You’ll learn to create engaging content that your audience will respond to, understand and implement social media best practices and start achieving results. 1. Strategy The first step to being a social media superstar is developing a well thought-out and dynamic strategy. Start by...

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Don't click here: Words to avoid when writing for the web

Marketing

Posted: March 28, 2017 5:00:00 AM ADT

Category: Web and Social Media


We’ve all done it. No one over 30 who’s ever edited a website is innocent. If we wanted to add a link on our page to another site or document, we said “click here” to tell users exactly where to go to learn more. Simple and effective, right? Not exactly. “Click here” is a throwback to the early 1990’s when many of us were still learning how to use a...

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Social media strategy template

Marketing

Posted: March 28, 2017 5:00:00 AM ADT

Category: Web and Social Media


Before launching your social media account it’s important to develop a strategy that identifies what you’re trying to achieve and how you're going to use your account to reach your goals and objectives. When developing your strategy, keep your overall marketing and organizational goals in mind so that your social media efforts drive toward your objectives. Use this social media...

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When to use our primary and secondary colour palette 

Marketing

Posted: June 8, 2017 12:00:00 AM ADT

Category: Brand


Colour plays an important role in constructing strong brand identity. Many of the most well-known brands rely on colour as a key factor for instant recognition. To strengthen our brand and increase awareness, UNB has an official primary and secondary colour palette. Using our colour palettes will make your projects truly reflective of the UNB brand and will help us tell our story to the world...

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OnlyHere Instagram Contest

Marketing

Posted: January 19, 2017 4:00:00 AM AST

Category: Web and Social Media


The #OnlyHere Instagram contest is back! Tell us what makes UNB such an incredible place by posting your #OnlyHere stories to Instagram. We want to highlight the stories of creativity, innovation and community that you’ll only find here but we need your help. To enter the contest, post your photo on Instagram using #OnlyHere and #UNB. Every week until March 2 we’ll choose a winner...

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Why you need better meta descriptions

Marketing

Posted: January 19, 2017 4:00:00 AM AST

Category:


Marketing blog post What's a meta description? How can you bring in more search-engine traffic by writing a good one? How does it affect how your pages appear on social media? How can you find yours on Google, and improve them in Cascade? And, how do you measure your success in Analytics? Intro paragraph What’s a meta description? - Main purpose is clickthroughs.A meta description helps...

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