UNB Marketing Blog
Tips and tricks from your university marketers
Introducing ‘UNB is here’
Sarah Martell
Posted: October 7, 2020 3:00:00 PM ADT
Category: Brand , Web and Social Media
UNB is introducing a new advertising concept this fall. Building on the success of the #OnlyHere campaign, we have developed an evidence-based, insight-driven integrated advertising strategy focused on the impact UNB faculty, staff, students and alumni are making locally and globally. The #OnlyHere campaign shared unique and differentiating aspects of the UNB student experience with high school students and parents. ‘UNB is here’ goes broader, creating space to tell our stories of...
The Message Matrix Project
Lance Blakney
Posted: February 5, 2020 3:00:00 PM AST
Category: Brand , Web and Social Media
Consistent. Messaging. Centralized. There are so many amazing stories to be told in every corner of our campuses. As a leader in research and innovation since 1785, the world deserves to know who we are. As Canada’s oldest English-speaking university, it is important to unify our storytelling efforts to ensure consistency that will elevate the university as a whole. We can only move forward if we paddle in the same direction. That direction is made clear with the message matrix...
How the UNB Alumni Office re-connected with 6500+ alumni
Associated Alumni
Posted: September 6, 2018 4:23:00 PM ADT
Category: Brand , Web and Social Media
Losing touch with alumni after they graduate and leave campus is a common problem in higher ed. Particularly in the first few years after graduation, when alumni relocate, change their email address and often times their name. In many cases we still have the email address they used when applying to UNB – catgurl45@hotmail.com anyone? The Alumni Office developed a comprehensive digital marketing campaign to re-connect with lost alumni using a character named Freddy John, who travelled...
Marketing Office Feedback Survey One year later
Marketing
Posted: March 21, 2018 5:00:00 AM ADT
Category: Brand , Web and Social Media , Marketing Services
Last year, the Marketing Office launched a feedback survey to members of the University-Wide Communications and Marketing Working Group (UWCMWG) — a bi-campus working group made up of various positions across UNB who have a role related to marketing and communications. The survey was intended to help frame areas of focus for the Marketing Office in delivering its services to the UWCMWG group and the university at large. We launched the survey in March, 2017 and the final results were...
Sharing our stories on social media
Marketing
Posted: February 28, 2018 4:00:00 AM AST
Category: Brand , Web and Social Media
The University of New Brunswick has a lot of amazing things to be proud of and that students are looking for from a university. We want the world to know who UNB is and what we stand for — but we need your help. After reviewing and analyzing data from UNB’s corporate (e.g. /uofnb) and campus accounts (e.g. /UNBFredericton and /UNBSaintJohn) over the last six months, it became clear that it’s time to adapt our social media strategy to meet the needs of our audience and...
Marketing Plans 101
Marketing
Posted: December 13, 2017 4:00:00 AM AST
Category: Brand , Marketing Services
Why is a marketing plan important? For the simple reason that you’ll get so much more out of your efforts if you take the time to define some key parameters before jumping into tactics. Don’t get us wrong, we love talking tactics (Fun collateral? Facebook Live? Updated branding? Yessss). But the first place we encourage any unit or faculty to start is definitely with the marketing plan. Over the coming months, we’ll feature case studies on specific marketing plans we’ve created to support...
Seven steps to social media stardom
Kelsey Seymour
Posted: October 2, 2017 5:00:00 AM ADT
Category: Brand , Web and Social Media
Want to raise the social media bar? This seven step guide is designed to set you on the path to success. You’ll learn to create engaging content that your audience will respond to, understand and implement social media best practices and start achieving results. 1. Strategy The first step to being a social media superstar is developing a well thought-out and dynamic strategy. Start by establishing what you want to achieve, then set measurable objectives to help you get there. Set some...
When to use our primary and secondary colour palette
Marketing
Posted: June 8, 2017 12:00:00 AM ADT
Category: Brand
Colour plays an important role in constructing strong brand identity. Many of the most well-known brands rely on colour as a key factor for instant recognition. To strengthen our brand and increase awareness, UNB has an official primary and secondary colour palette. Using our colour palettes will make your projects truly reflective of the UNB brand and will help us tell our story to the world in a dynamic way. UNB’s primary colours are red, black and white. These colours reflect...
Why we left align
Marketing
Posted: December 8, 2016 4:00:00 AM AST
Category: Brand
When it comes to designing a web page, advertisement, poster, or even a social media avatar, the alignment of text and objects on a page plays a critical factor on the viewer’s ability to easily read and comprehend the content. When objects and text are aligned well on a page, we don’t notice anything at all other than the intended message. However, when objects and text are even slightly out of alignment, we notice right away and are distracted from the content or purpose of the design....
What s the deal with Avenir All about UNB fonts
Marketing
Posted: November 24, 2016 4:00:00 AM AST
Category: Brand
When it comes to having strong brand identity, consistency equals impact. Although typography might seem like a minor component of UNB’s overall brand identity, its potential impact can’t be overlooked. Fonts, similar to colours, can evoke certain responses and emotions in a reader and can make a strong first impression. For example, consider these brands and their typeface choices: Cadillac’s script font captures their essence of prestige, elegance and sophistication. Disney’s...
Official email signature How to use it why it s important
Marketing
Posted: November 8, 2016 4:00:00 AM AST
Category: Brand
When it comes to having strong brand identity, consistency is key. Everything we do contributes to our overall reputation and it’s important that we present a consistent UNB message across all communication channels, whether print or digital. Today every member of the UNB community is sending emails to colleagues, students, donors, alumni, partners and other external audiences. Having a consistent email signature is one of the simple yet impactful ways that we can build and showcase our...
Brand identity or how to tell your story
Marketing
Posted: March 30, 2016 5:00:00 AM ADT
Category: Brand
Over the last few years, storytelling has become a pillar of marketing. And how you tell your story is a powerful ally in crafting a strong brand identity. But what is branding, and why is storytelling such a powerful tool in crafting a strong brand identity? Let's start with a brand. It's a term that gets thrown around all the time in marketing. For a lot of people, the word brand is tied closely to a logo or one's visual identity. But a brand is so much more than that. For us at UNB, it's...
How to show off your campus from afar
Marketing
Posted: March 25, 2016 5:00:00 AM ADT
Category: Brand
UNB joined the ranks of Facebook, Google and McDonalds by using virtual reality goggles to share the UNB experience. Like many post-secondary institutions, we were faced with a problem: how do we showcase the beauty of our campuses to students outside of our province? Enter the virtual reality goggles. Easy to use, easy to build and just so darn cool, these cardboard goggles allow users to experience 3D virtual tours of our Fredericton and Saint John campuses right on their smartphones. So...
Welcome and yay
Marketing
Posted: March 21, 2016 5:00:00 AM ADT
Category: Brand , Marketing Services , Analytics , Web and Social Media , Design and Creative Services
When you first walk into UNB's Marketing Office, this is what you'll see. What started as an inside joke has now become a way to reflect who we are as a team: enthusiastic, encouraging and always excited to partner up to achieve our collective goals. With that being said, welcome to our blog! (And, yay!) Here you'll find tips and tricks from your university marketers. We'll tackle topics like social media, web development, branding, design, analytics and marketing in HigherEd and beyond. Our...