UNB Marketing Blog
Tips and tricks from your university marketers

9 things to remember when asking for web updates

Lynn McLellan

Posted: Dec 2, 2020

Category: Web and Social Media



Updating your UNB website is as simple as emailing digital@unb.ca. But sometimes we can end up exchanging more emails than necessary. Here are nine tips to make the process more efficient for all involved: 1. Include a descriptive subject line To distinguish your web request from others, we ask that you include the name of your faculty or unit in the subject line. For example, use...

Read the full post

8 simple steps for building a powerful marketing plan

Emily Blaney

Posted: Nov 6, 2020

Category: Marketing Services



We get it – new initiatives and important events are exciting! However, executing tactics without taking the time to engage in proper planning practices could potentially result in missed opportunities. Before you begin thinking about marketing tactics, consider taking a step back and put together a marketing plan. A well-thought-out plan will not only translate to better results, but it...

Read the full post

Introducing ‘UNB is here’

Sarah Martell

Posted: Oct 7, 2020

Category: Brand , Web and Social Media



UNB is introducing a new advertising concept this fall. Building on the success of the #OnlyHere campaign, we have developed an evidence-based, insight-driven integrated advertising strategy focused on the impact UNB faculty, staff, students and alumni are making locally and globally. The #OnlyHere campaign shared unique and differentiating aspects of the UNB student experience with high school...

Read the full post

UNB Marketing Office wins Educational Advertising Awards

Hannah Davies

Posted: Jun 5, 2020

Category: Uncategorized



The marketing office brings the UNB brand to life – connecting UNB with the world. In 2018-19, we continued to build the university’s reputation and increase visibility across New Brunswick, Canada, and beyond. Our brand, visual identity and marketing tactics ensure we unite in one voice that moves us forward. The UNB brand is central to all that we do – it is the heart of all...

Read the full post

How to create content people will share

Gina Alward

Posted: May 1, 2020

Category: Web and Social Media



People love to share stories, news and information. We tell our friends about a great movie we’ve seen, chat with neighbours about unbelievable deals and gossip with our coworkers about changes in management. And according to Jonah Berger, author of Contagious: Why Things Catch On, the things others tell us have a huge impact on what we think, read, buy and do. In fact, word of mouth is...

Read the full post

Shooting a selfie video for Instagram

Gina Alward & Carly Jenkins

Posted: Mar 26, 2020

Category: Web and Social Media



Creating a selfie video is a lot of fun and a great way to add a human touch to your message. And with today’s technology and the right lighting, shooting video on your phone can almost look as if it was shot by a pro. To ensure your first take is a wrap, we’ve compiled a list of simple tips and tricks to follow when creating a selfie video for Instagram: 1. Keep your phone...

Read the full post

Let’s connect! Stay on top of your LinkedIn game

Sarah Albert

Posted: Mar 4, 2020

Category: Web and Social Media



LinkedIn is often described as an online resume, but it goes way beyond that. LinkedIn provides a platform for professionals to connect with each other, share industry news, job search, and much more. So how can you ensure you’re staying on top of your game? Personal profile The first step to LinkedIn success is having a complete profile. When first joining the platform, you will be taken...

Read the full post

The Message Matrix Project

Lance Blakney

Posted: Feb 5, 2020

Category: Brand , Web and Social Media



Consistent. Messaging. Centralized. There are so many amazing stories to be told in every corner of our campuses. As a leader in research and innovation since 1785, the world deserves to know who we are. As Canada’s oldest English-speaking university, it is important to unify our storytelling efforts to ensure consistency that will elevate the university as a whole. We can only move...

Read the full post

Refresh your UNB website in two weeks

Jean-Étienne Sheehy

Posted: Dec 4, 2019

Category: Web and Social Media



Do you wonder how long will it take to refresh your UNB website? You’re not alone! Most units ask this question during their initial meeting with the Marketing Office. The answer varies and depends on many factors such as a potential timeline or your unit’s bandwidth. Good preparation and collaboration can ease this process and overcome potential obstacles. With our help, it’s...

Read the full post

Social media contests: How to win every time

Sarah Albert

Posted: Oct 30, 2019

Category: Web and Social Media



Organizations often turn to social media contests as an inexpensive way to increase traffic to their pages with minimal effort. This type of marketing is mostly used on platforms such as Facebook and Instagram, and it feels like everyone is either doing it or participating in them. But before you go ahead and hop on the bandwagon, you need to keep three things in mind before you create a social...

Read the full post

#WeAreUNB: Share your story

Gina Alward

Posted: Sep 5, 2019

Category: Web and Social Media



What makes the University of New Brunswick shine? The people who study, work and teach in our community! This fall, we are launching a new series called #WeAreUNB - getting up close and personal with our UNB community. We will be sharing photos and personal anecdotes from our students, faculty, staff and alumni on our social media channels and website. These stories will reflect the personal...

Read the full post

Get your content posted on UNB’s social media accounts

Gina Alward

Posted: Jul 31, 2019

Category: Marketing Services



We want to promote your content. In fact, we CRAVE having more content to share on our social media accounts. If you have something happening in your faculty or unit – whether it’s an event, workshop, new initiative or super cool fact that isn’t getting enough attention – we want to hear about it. Because while it may seem like our marketing team is all-knowing and...

Read the full post

Common web mistakes you don’t want to make

Jean-Étienne Sheehy

Posted: Jul 5, 2019

Category: Web and Social Media



Do you want your content to appear on Google? Does your website follow UNB’s web standards? We’re here to help you fix common web mistakes, improve your user experience and optimize your content so that it’s not only tailored to your audience’s needs, but will also have a bigger impact on Google. Common mistake #1: You’re confusing traffic for audience Traffic is...

Read the full post

Influencer Marketing: If you’re not doing it, you’re missing out

Sarah Albert

Posted: Jun 6, 2019

Category: Web and Social Media



With the rise of consumer awareness, marketers are required to find new ways to promote their brand. Our audiences are craving a more personal experience, and our old ways of marketing often are not cutting it. The solution to this is rather simple: Social Media Influencers. These social media gurus are known to be using one or more social platforms to build a significant audience and promote a...

Read the full post

Social media trends 2019: This time, it’s personal

Gina Alward

Posted: Feb 1, 2019

Category: Web and Social Media



The marketing styles of days past just aren’t going to cut it anymore. Social media is constantly changing and we need to know what’s coming if we want to stay ahead of the game. While these changes don’t exactly come from out of the blue, it’s important that we let go of what no longer works in order to make way for more of what our audience wants. And this year, the...

Read the full post

How the UNB Alumni Office re-connected with 6500+ alumni

Associated Alumni

Posted: Sep 6, 2018

Category: Brand , Web and Social Media


Losing touch with alumni after they graduate and leave campus is a common problem in higher ed. Particularly in the first few years after graduation, when alumni relocate, change their email address and often times their name. In many cases we still have the email address they used when applying to UNB – catgurl45@hotmail.com anyone? The Alumni Office developed a comprehensive digital...

Read the full post

What are strategic objectives and why do I need them

Marketing

Posted: Mar 27, 2018

Category:


Strategic objectives lay the foundation for any successful marketing plan. In this post we’ll discuss how to identify SMART objectives and how to choose key performance indicators (KPIs) to measure success. It’s important to take the time to put these down on paper before jumping into the fun stuff — posters, videos, creating social media accounts, etc. Why? Because we need to know what we...

Read the full post

We won 12 awards

Marketing

Posted: Mar 22, 2018

Category:


UNB’s Marketing Office strives to build a stronger brand and reputation for the university. This year we’ve been recognized by our industry peers with 12 awards for our innovative approach to branding and marketing the UNB experience. In 2017-18, we’ve continued to build the university’s reputation and increase visibility across Canada — and beyond — by sharing stories of our academic...

Read the full post

Marketing Office Feedback Survey One year later

Marketing

Posted: Mar 21, 2018

Category: Brand , Web and Social Media , Marketing Services


Last year, the Marketing Office launched a feedback survey to members of the University-Wide Communications and Marketing Working Group (UWCMWG) — a bi-campus working group made up of various positions across UNB who have a role related to marketing and communications. The survey was intended to help frame areas of focus for the Marketing Office in delivering its services to the UWCMWG...

Read the full post

Sharing our stories on social media

Marketing

Posted: Feb 28, 2018

Category: Brand , Web and Social Media


The University of New Brunswick has a lot of amazing things to be proud of and that students are looking for from a university. We want the world to know who UNB is and what we stand for — but we need your help. After reviewing and analyzing data from UNB’s corporate (e.g. /uofnb) and campus accounts (e.g. /UNBFredericton and /UNBSaintJohn) over the last six months, it became clear...

Read the full post