UNB Marketing Blog
Tips and tricks from your university marketers

UTM Tracking Codes What are they and why do they matter

Marketing

Posted: September 29, 2016 5:00:00 AM ADT

Category: Analytics


If you’re a regular Google Analytics user, you’ve probably heard of UTM Tracking codes. (sidenote: if you’re not a regular Google Analytics user, you might find it more helpful to start with our first analytics blog post: Top 3 tips for getting started!) But what are these things and what do they really do? Imagine how nice it would be to be able to tell which of your marketing efforts (Facebook, Twitter, Instagram, LinkedIn, email, etc.) was driving the most sessions to...

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Top 3 tips for getting started with Google Analytics

Marketing

Posted: September 28, 2016 5:00:00 AM ADT

Category: Analytics


Measuring the success of your marketing tactics used to be pretty much non existent. In the days of traditional advertising, you pushed out content and hoped for the best. That’s fine if you’re Don Draper, but what about the rest of us who aren’t as confident that we’re producing meaningful content for our audiences? Luckily we’ve evolved beyond the 1960s. Marketing analytics are a real thing and they enable you to measure, track and test your initiatives. While there are a lot of tools out...

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Welcome and yay

Marketing

Posted: March 21, 2016 5:00:00 AM ADT

Category: Brand , Marketing Services , Analytics , Web and Social Media , Design and Creative Services


When you first walk into UNB's Marketing Office, this is what you'll see. What started as an inside joke has now become a way to reflect who we are as a team: enthusiastic, encouraging and always excited to partner up to achieve our collective goals. With that being said, welcome to our blog! (And, yay!) Here you'll find tips and tricks from your university marketers. We'll tackle topics like social media, web development, branding, design, analytics and marketing in HigherEd and beyond. Our...

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