UNB Marketing Blog
Tips and tricks from your university marketers

9 things to remember when asking for web updates

Lynn McLellan

Posted: December 2, 2020 3:00:00 PM AST

Category: Web and Social Media

Updating your UNB website is as simple as emailing digital@unb.ca. But sometimes we can end up exchanging more emails than necessary. Here are nine tips to make the process more efficient for all involved: 1. Include a descriptive subject line To distinguish your web request from others, we ask that you include the name of your faculty or unit in the subject line. For example, use...

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8 simple steps for building a powerful marketing plan

Emily Blaney

Posted: November 6, 2020 11:45:00 AM AST

Category: Marketing Services

We get it – new initiatives and important events are exciting! However, executing tactics without taking the time to engage in proper planning practices could potentially result in missed opportunities. Before you begin thinking about marketing tactics, consider taking a step back and put together a marketing plan. A well-thought-out plan will not only translate to better results, but it...

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Introducing ‘UNB is here’

Sarah Martell

Posted: October 7, 2020 3:00:00 PM ADT

Category: Brand, Web and Social Media

UNB is introducing a new advertising concept this fall. Building on the success of the #OnlyHere campaign, we have developed an evidence-based, insight-driven integrated advertising strategy focused on the impact UNB faculty, staff, students and alumni are making locally and globally. The #OnlyHere campaign shared unique and differentiating aspects of the UNB student experience with high school...

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UNB Marketing Office wins Educational Advertising Awards

Hannah Davies

Posted: June 5, 2020 10:00:00 AM ADT

Category: Uncategorized

The marketing office brings the UNB brand to life – connecting UNB with the world. In 2018-19, we continued to build the university’s reputation and increase visibility across New Brunswick, Canada, and beyond. Our brand, visual identity and marketing tactics ensure we unite in one voice that moves us forward. The UNB brand is central to all that we do – it is the heart of all...

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How to create content people will share

Gina Alward

Posted: May 1, 2020 2:00:00 PM ADT

Category: Web and Social Media

People love to share stories, news and information. We tell our friends about a great movie we’ve seen, chat with neighbours about unbelievable deals and gossip with our coworkers about changes in management. And according to Jonah Berger, author of Contagious: Why Things Catch On, the things others tell us have a huge impact on what we think, read, buy and do. In fact, word of mouth is...

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Shooting a selfie video for Instagram

Gina Alward & Carly Jenkins

Posted: March 26, 2020 10:00:00 AM ADT

Category: Web and Social Media

Creating a selfie video is a lot of fun and a great way to add a human touch to your message. And with today’s technology and the right lighting, shooting video on your phone can almost look as if it was shot by a pro. To ensure your first take is a wrap, we’ve compiled a list of simple tips and tricks to follow when creating a selfie video for Instagram: 1. Keep your phone...

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Let’s connect! Stay on top of your LinkedIn game

Sarah Albert

Posted: March 4, 2020 4:00:00 PM AST

Category: Web and Social Media

LinkedIn is often described as an online resume, but it goes way beyond that. LinkedIn provides a platform for professionals to connect with each other, share industry news, job search, and much more. So how can you ensure you’re staying on top of your game? Personal profile The first step to LinkedIn success is having a complete profile. When first joining the platform, you will be taken...

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The Message Matrix Project

Lance Blakney

Posted: February 5, 2020 3:00:00 PM AST

Category: Brand, Web and Social Media

Consistent. Messaging. Centralized. There are so many amazing stories to be told in every corner of our campuses. As a leader in research and innovation since 1785, the world deserves to know who we are. As Canada’s oldest English-speaking university, it is important to unify our storytelling efforts to ensure consistency that will elevate the university as a whole. We can only move...

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