UNB Marketing Blog
Tips and tricks from your university marketers
8 simple steps for building a powerful marketing plan
Emily Blaney
Posted: November 6, 2020 11:45:00 AM AST
Category: Marketing Services
We get it – new initiatives and important events are exciting! However, executing tactics without taking the time to engage in proper planning practices could potentially result in missed opportunities. Before you begin thinking about marketing tactics, consider taking a step back and put together a marketing plan. A well-thought-out plan will not only translate to better results, but it will also help your team stay organized while managing projects (we promise!). To help with your...
Get your content posted on UNB’s social media accounts
Gina Alward
Posted: July 31, 2019 9:00:00 AM ADT
Category: Marketing Services
We want to promote your content. In fact, we CRAVE having more content to share on our social media accounts. If you have something happening in your faculty or unit – whether it’s an event, workshop, new initiative or super cool fact that isn’t getting enough attention – we want to hear about it. Because while it may seem like our marketing team is all-knowing and all-powerful (yes, we hear the whispers!), some things will inevitably fly under our radar between two...
Marketing Office Feedback Survey One year later
Marketing
Posted: March 21, 2018 5:00:00 AM ADT
Category: Brand , Web and Social Media , Marketing Services
Last year, the Marketing Office launched a feedback survey to members of the University-Wide Communications and Marketing Working Group (UWCMWG) — a bi-campus working group made up of various positions across UNB who have a role related to marketing and communications. The survey was intended to help frame areas of focus for the Marketing Office in delivering its services to the UWCMWG group and the university at large. We launched the survey in March, 2017 and the final results were...
Marketing Plans 101
Marketing
Posted: December 13, 2017 4:00:00 AM AST
Category: Brand , Marketing Services
Why is a marketing plan important? For the simple reason that you’ll get so much more out of your efforts if you take the time to define some key parameters before jumping into tactics. Don’t get us wrong, we love talking tactics (Fun collateral? Facebook Live? Updated branding? Yessss). But the first place we encourage any unit or faculty to start is definitely with the marketing plan. Over the coming months, we’ll feature case studies on specific marketing plans we’ve created to support...
What do teens really think of our website Top takeaways from Mythbusting Websites
Marketing
Posted: December 15, 2016 4:00:00 AM AST
Category: Marketing Services
A new report into how teenagers interact with university websites has some surprising findings that may seem counterintuitive to university marketers. What Professionals Believe Teens Think About Higher Ed Websites — And What Teens Really Think, by Gil Rogers and Michael Stoner, surveyed both teens and university marketers, asking the latter group to rate what they think teens would value in a university website. “Our goal this year was to understand how well college marketers, admission...
Welcome and yay
Marketing
Posted: March 21, 2016 5:00:00 AM ADT
Category: Brand , Marketing Services , Analytics , Web and Social Media , Design and Creative Services
When you first walk into UNB's Marketing Office, this is what you'll see. What started as an inside joke has now become a way to reflect who we are as a team: enthusiastic, encouraging and always excited to partner up to achieve our collective goals. With that being said, welcome to our blog! (And, yay!) Here you'll find tips and tricks from your university marketers. We'll tackle topics like social media, web development, branding, design, analytics and marketing in HigherEd and beyond. Our...