UNB Marketing Blog
Tips and tricks from your university marketers

Get your content posted on UNB’s social media accounts

Gina Alward

Posted: July 31, 2019 9:00:00 AM ADT

Category: Marketing Services



We want to promote your content. In fact, we CRAVE having more content to share on our social media accounts. If you have something happening in your faculty or unit – whether it’s an event, workshop, new initiative or super cool fact that isn’t getting enough attention – we want to hear about it. Because while it may seem like our marketing team is all-knowing and all-powerful (yes, we hear the whispers!), some things will inevitably fly under our radar between two...

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Marketing Office Feedback Survey One year later

Marketing

Posted: March 21, 2018 5:00:00 AM ADT

Category: Brand , Web and Social Media , Marketing Services


Last year, the Marketing Office launched a feedback survey to members of the University-Wide Communications and Marketing Working Group (UWCMWG) — a bi-campus working group made up of various positions across UNB who have a role related to marketing and communications. The survey was intended to help frame areas of focus for the Marketing Office in delivering its services to the UWCMWG group and the university at large. We launched the survey in March, 2017 and the final results were...

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Marketing Plans 101

Marketing

Posted: December 13, 2017 4:00:00 AM AST

Category: Brand , Marketing Services


Why is a marketing plan important? For the simple reason that you’ll get so much more out of your efforts if you take the time to define some key parameters before jumping into tactics. Don’t get us wrong, we love talking tactics (Fun collateral? Facebook Live? Updated branding? Yessss). But the first place we encourage any unit or faculty to start is definitely with the marketing plan. Over the coming months, we’ll feature case studies on specific marketing plans we’ve created to support...

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What do teens really think of our website Top takeaways from Mythbusting Websites

Marketing

Posted: December 15, 2016 4:00:00 AM AST

Category: Marketing Services


A new report into how teenagers interact with university websites has some surprising findings that may seem counterintuitive to university marketers. What Professionals Believe Teens Think About Higher Ed Websites — And What Teens Really Think, by Gil Rogers and Michael Stoner, surveyed both teens and university marketers, asking the latter group to rate what they think teens would value in a university website. “Our goal this year was to understand how well college marketers, admission...

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Welcome and yay

Marketing

Posted: March 21, 2016 5:00:00 AM ADT

Category: Brand , Marketing Services , Analytics , Web and Social Media , Design and Creative Services


When you first walk into UNB's Marketing Office, this is what you'll see. What started as an inside joke has now become a way to reflect who we are as a team: enthusiastic, encouraging and always excited to partner up to achieve our collective goals. With that being said, welcome to our blog! (And, yay!) Here you'll find tips and tricks from your university marketers. We'll tackle topics like social media, web development, branding, design, analytics and marketing in HigherEd and beyond. Our...

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