UNB Marketing Blog
Tips and tricks from your university marketers

What do teens really think of our website Top takeaways from Mythbusting Websites

Marketing

Posted: December 15, 2016 4:00:00 AM AST

Category: Marketing Services


A new report into how teenagers interact with university websites has some surprising findings that may seem counterintuitive to university marketers. What Professionals Believe Teens Think About Higher Ed Websites — And What Teens Really Think, by Gil Rogers and Michael Stoner, surveyed both teens and university marketers, asking the latter group to rate what they think teens would value in a...

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Why we left align

Marketing

Posted: December 8, 2016 4:00:00 AM AST

Category: Brand


When it comes to designing a web page, advertisement, poster, or even a social media avatar, the alignment of text and objects on a page plays a critical factor on the viewer’s ability to easily read and comprehend the content. When objects and text are aligned well on a page, we don’t notice anything at all other than the intended message. However, when objects and text are even slightly out...

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What s the deal with Avenir All about UNB fonts

Marketing

Posted: November 24, 2016 4:00:00 AM AST

Category: Brand


When it comes to having strong brand identity, consistency equals impact. Although typography might seem like a minor component of UNB’s overall brand identity, its potential impact can’t be overlooked. Fonts, similar to colours, can evoke certain responses and emotions in a reader and can make a strong first impression. For example, consider these brands and their typeface...

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Official email signature How to use it why it s important

Marketing

Posted: November 8, 2016 4:00:00 AM AST

Category: Brand


When it comes to having strong brand identity, consistency is key. Everything we do contributes to our overall reputation and it’s important that we present a consistent UNB message across all communication channels, whether print or digital. Today every member of the UNB community is sending emails to colleagues, students, donors, alumni, partners and other external audiences. Having a...

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UTM Tracking Codes What are they and why do they matter

Marketing

Posted: September 29, 2016 5:00:00 AM ADT

Category: Analytics


If you’re a regular Google Analytics user, you’ve probably heard of UTM Tracking codes. (sidenote: if you’re not a regular Google Analytics user, you might find it more helpful to start with our first analytics blog post: Top 3 tips for getting started!) But what are these things and what do they really do? Imagine how nice it would be to be able to tell which of your...

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Top 3 tips for getting started with Google Analytics

Marketing

Posted: September 28, 2016 5:00:00 AM ADT

Category: Analytics


Measuring the success of your marketing tactics used to be pretty much non existent. In the days of traditional advertising, you pushed out content and hoped for the best. That’s fine if you’re Don Draper, but what about the rest of us who aren’t as confident that we’re producing meaningful content for our audiences? Luckily we’ve evolved beyond the 1960s. Marketing analytics are a real thing...

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We won two awards

Marketing

Posted: August 3, 2016 5:00:00 AM ADT

Category:


It's been a rewarding summer for the Marketing team! UNB recently won a gold award from the Internationalist Awards for Innovation in Media and a Prix d'Excellence gold award for "Best Use of Multimedia" from the Canadian Council for the Advancement of Education (CCAE) for our #OnlyHere campaign. [caption id="attachment_62" align="aligncenter" width="400"] Dax MacLean, Director of Student...

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The power of video marketing

Marketing

Posted: April 6, 2016 5:00:00 AM ADT

Category: Web and Social Media


When it comes to getting your audience’s attention, there’s nothing quite like the potential reach of a video. According to Cisco, online video traffic around the world will be 80 per cent of all consumer Internet traffic by 2019. YouTube has more than a billion unique users every month. That’s a huge potential reach. So for marketers in the digital age, videos are essential. For those...

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Brand identity or how to tell your story

Marketing

Posted: March 30, 2016 5:00:00 AM ADT

Category: Brand


Over the last few years, storytelling has become a pillar of marketing. And how you tell your story is a powerful ally in crafting a strong brand identity. But what is branding, and why is storytelling such a powerful tool in crafting a strong brand identity? Let's start with a brand. It's a term that gets thrown around all the time in marketing. For a lot of people, the word brand is tied...

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How to show off your campus from afar

Marketing

Posted: March 25, 2016 5:00:00 AM ADT

Category: Brand


UNB joined the ranks of Facebook, Google and McDonalds by using virtual reality goggles to share the UNB experience. Like many post-secondary institutions, we were faced with a problem: how do we showcase the beauty of our campuses to students outside of our province? Enter the virtual reality goggles. Easy to use, easy to build and just so darn cool, these cardboard goggles allow users to...

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Welcome and yay

Marketing

Posted: March 21, 2016 5:00:00 AM ADT

Category: Brand, Marketing Services, Analytics, Web and Social Media, Design and Creative Services


When you first walk into UNB's Marketing Office, this is what you'll see. What started as an inside joke has now become a way to reflect who we are as a team: enthusiastic, encouraging and always excited to partner up to achieve our collective goals. With that being said, welcome to our blog! (And, yay!) Here you'll find tips and tricks from your university marketers. We'll tackle topics like...

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