UNB Marketing Blog
Tips and tricks from your university marketers

Brand identity or how to tell your story

Marketing

Posted: March 30, 2016 5:00:00 AM ADT

Category: Brand


Over the last few years, storytelling has become a pillar of marketing. And how you tell your story is a powerful ally in crafting a strong brand identity. But what is branding, and why is storytelling such a powerful tool in crafting a strong brand identity? Let's start with a brand. It's a term that gets thrown around all the time in marketing. For a lot of people, the word brand is tied...

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How to show off your campus from afar

Marketing

Posted: March 25, 2016 5:00:00 AM ADT

Category: Brand


UNB joined the ranks of Facebook, Google and McDonalds by using virtual reality goggles to share the UNB experience. Like many post-secondary institutions, we were faced with a problem: how do we showcase the beauty of our campuses to students outside of our province? Enter the virtual reality goggles. Easy to use, easy to build and just so darn cool, these cardboard goggles allow users to...

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Welcome and yay

Marketing

Posted: March 21, 2016 5:00:00 AM ADT

Category: Brand, Marketing Services, Analytics, Web and Social Media, Design and Creative Services


When you first walk into UNB's Marketing Office, this is what you'll see. What started as an inside joke has now become a way to reflect who we are as a team: enthusiastic, encouraging and always excited to partner up to achieve our collective goals. With that being said, welcome to our blog! (And, yay!) Here you'll find tips and tricks from your university marketers. We'll tackle topics like...

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