Why you need better meta descriptions
Author: Marketing
Posted on ${date}
Category:
Marketing blog post What's a meta description? How can you bring in more search-engine traffic by writing a good one? How does it affect how your pages appear on social media? How can you find yours on Google, and improve them in Cascade? And, how do you measure your success in Analytics? Intro paragraph What’s a meta description? - Main purpose is clickthroughs.A meta description helps convince or persuade readers to choose your site About 50% of UNB's external web traffic from Google Meta description appears under URL. Text = Snippet.
- Write compelling (ad-style) content
- Use 1-2 keywords
- Inspire curiosity
- Active words
- Aim for 155 characters
- Avoid keyword stuffing
- Try a call-to-action