UNB Marketing Blog
Tips and tricks from your university marketers

When to use our primary and secondary colour palette 

Marketing

Posted: June 8, 2017 12:00:00 AM ADT

Category: Brand


Colour plays an important role in constructing strong brand identity. Many of the most well-known brands rely on colour as a key factor for instant recognition. To strengthen our brand and increase awareness, UNB has an official primary and secondary colour palette. Using our colour palettes will make your projects truly reflective of the UNB brand and will help us tell our story to the world...

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OnlyHere Instagram Contest

Marketing

Posted: January 19, 2017 4:00:00 AM AST

Category: Web and Social Media


The #OnlyHere Instagram contest is back! Tell us what makes UNB such an incredible place by posting your #OnlyHere stories to Instagram. We want to highlight the stories of creativity, innovation and community that you’ll only find here but we need your help. To enter the contest, post your photo on Instagram using #OnlyHere and #UNB. Every week until March 2 we’ll choose a winner...

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Why you need better meta descriptions

Marketing

Posted: January 19, 2017 4:00:00 AM AST

Category:


Marketing blog post What's a meta description? How can you bring in more search-engine traffic by writing a good one? How does it affect how your pages appear on social media? How can you find yours on Google, and improve them in Cascade? And, how do you measure your success in Analytics? Intro paragraph What’s a meta description? - Main purpose is clickthroughs.A meta description helps...

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