UNB Marketing Blog
Tips and tricks from your university marketers

Don't click here: Words to avoid when writing for the web

Marketing

Posted: March 28, 2017 5:00:00 AM ADT

Category: Web and Social Media


We’ve all done it. No one over 30 who’s ever edited a website is innocent. If we wanted to add a link on our page to another site or document, we said “click here” to tell users exactly where to go to learn more. Simple and effective, right? Not exactly. “Click here” is a throwback to the early 1990’s when many of us were still learning how to use a...

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Social media strategy template

Marketing

Posted: March 28, 2017 5:00:00 AM ADT

Category: Web and Social Media


Before launching your social media account it’s important to develop a strategy that identifies what you’re trying to achieve and how you're going to use your account to reach your goals and objectives. When developing your strategy, keep your overall marketing and organizational goals in mind so that your social media efforts drive toward your objectives. Use this social media...

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