Ideas with Impact
UNB Faculty of Management

Grants Awarded to 2 Faculty of Management Researchers

Author: Liz Lemon-Mitchell

Posted on May 4, 2020

Category: Faculty

During a time when so much has been disrupted by the COVID-19 pandemic, it’s refreshing to hear good from our own researchers who are working from home.

Marketing prof Dr. Hsin-Chen Lin has been awarded $99,055 for five years (2020-2025) from a SSHRC Insight Grant as a Principal Investigator. Lin’s project, “An examination of consumer and managerial perspectives on sponsorship signaling processes”, looks at how organizations use sponsorship to market their brands, products, and services to influence consumers’ awareness, intentions, and behaviors. Her project seeks to understand sponsorship signalling content, processes and feedback to inform managers decision-making within strategic sponsorships.

Dr. Patrick Bruning, a prof in our organization studies area, has received an SSHRC Insight Grant Application for $97,958. Bruning is the principal investigator for a project titled, "An examination of job crafting competencies and performance/well-being tradeoffs." People face the daily challenge of self-managing the balance between performance and well-being, and in this project, Bruning seeks to understand how they can effectively balance the trade-offs between performance and well-being through self-initiated changes they make to how they do their jobs.

Congratulations to these faculty members on the new grants and exciting work!