Ideas with Impact
UNB Faculty of Management

WestJet s Director of Product Development Speaking at UNB

Author: Liz Lemon-Mitchell

Posted on Jan 15, 2009

Category: Faculty Highlights

UNB's Marketing Student Association, in partnership with the Fredericton Chamber of Commerce, invites students and the public to hear Jody Richards, Director of Product Development with WestJet, speak about the airline industry, the five secrets to WestJet's success, as well as WestJet's Guest Experience and Marketing Department.

WestJet is Canada's leading high-value low-cost airline offering scheduled service throughout its 55-city North American and Caribbean network. Named one of Canada's most admired corporate cultures in 2005, 2006, 2007 and 2008, WestJet pioneered low-cost flying in Canada.

Jody Richards is responsible for the development and management of new products including the loyalty program, customer relationship database, in-flight entertainment, onboard sales, fare products and development of new ancillary revenue streams. In addition to product development, she oversees the guest experience team which plays a key role in coordinating and developing programs that drive guest loyalty. Prior to joining WestJet, Jody spent 7 years at SAIT (Southern Alberta Institute of Technology) working on the development and implementation of new business systems followed by another 7 years at Nortel Networks in a variety of roles focusing on business process and solutions implementation in many aspects of the business.

The event will be held on January 21st, 2009, at 6:00pm in the Petitcodiac Room at the Crown Plaza.

The cost per ticket:

  • Marketing Student Association members: $5
  • Non-Members (students): $7
  • Public: $10

Appetizers will be served. The dress code for this event is business-casual. To RSVP, please contact Kerrie Bowman at Payment will be at the door, cash only.