Ideas with Impact
UNB Faculty of Management

A trailblazer honoured: Carol Loughrey (BBA’70) receives Honorary Doctorate

Faculty of Management

Posted: May 30, 2025

Category: Faculty Highlights


At this year’s 196th Encaenia ceremony, the UNB community proudly celebrated one of its most distinguished alumnae, Carol Loughrey (BBA’70), OC, who was awarded an Honorary Doctorate of Letters. A true pioneer, Loughrey’s career has been defined by a series of historic firsts that have shaped the landscape of business, education, and public service in New Brunswick and...

Read the full post

Charting her course: Elena Kurilova’s rise from student to CPA Candidate

Faculty of Management

Posted: May 28, 2025

Category: Programs , Experiential Learning , Students



Six years ago, Elena Kurilova and her family made a bold move, leaving behind the bustling streets of Moscow, Russia, for the laid-back community of Fredericton, New Brunswick. It was a leap of faith, and for Elena, it set the stage for an extraordinary academic and professional journey. When Elena graduated from high school, she chose to study business at the University of New...

Read the full post

New research offers smarter tools for navigating market volatility

Faculty of Management

Posted: May 21, 2025

Category: Research



During the COVID-19 market crash in early 2020, stock markets became highly unpredictable, and traditional models struggled to keep up. A new study by Dr. Azam Shamsi Zamenjani, a finance professor at the University of New Brunswick, offers a fresh approach to understanding and predicting market volatility, especially during turbulent times. Co-authored with Dr. John M. Maheu from McMaster...

Read the full post

UNB researcher wins awards at 2025 Administrative Sciences Association of Canada Conference

Faculty of Management

Posted: May 21, 2025

Category: Research



At the 2025 Administrative Sciences Association of Canada (ASAC) Conference, Dr. David Foord of UNB’s faculty of management won the Spark Tank pitch competition, two best paper awards and an outstanding reviewer award. The Spark Tank featured finalists drawn from authors of the best conference divisional papers. Presenters had 180 seconds to pitch their work in front of a live audience of...

Read the full post

Decoding fuzzy signals: How index-based trading distorts market performance

Faculty of Management

Posted: Apr 28, 2025

Category: Research



Do stock indexes mess with market signals? The answer is “yes,” says Dr. Joseph DeCoste, a professor of finance at UNB’s faculty of management whose recent research explores how index-based trading can distort the true performance signals of individual companies and offers thoughtful investors valuable insights and opportunities. “When you invest in a fund that tracks an...

Read the full post

Business students hit the right chord with Tony's Music Box campaign

Faculty of Management

Posted: Apr 14, 2025

Category: Experiential Learning



A group of students from UNB’s social media marketing class dove into the world of Tony’s Music Box, a beloved music store in downtown Fredericton celebrating its 50th anniversary. They planned and executed an interactive social media campaign, allowing them to apply classroom knowledge in a real-world setting and engage with a passionate community they had never encountered...

Read the full post

Practical guidelines for authentic and impactful sponsorships

Faculty of Management

Posted: Apr 14, 2025

Category: Research



Companies often receive sponsorship requests and see them as opportunities to showcase their products, services and community support. By assisting non-profits, sports teams, entertainers, artists, and community initiatives, they aim to capture consumer attention and build a positive brand image; however, managers frequently question which sponsorships will enhance consumer perceptions and...

Read the full post

From classroom to boardroom: Ng Pock Too's guide to authentic leadership

Faculty of Management

Posted: Mar 25, 2025

Category: Faculty Highlights , Experiential Learning , Programs



The University of New Brunswick (UNB) recently welcomed back one of its distinguished alumni, Ng Pock Too, for his eighth visit as Executive-in-Residence with the faculty of management. Throughout the week, students had the unique opportunity to engage with Dr. Ng, gaining valuable insights from his extensive experience in business and leadership. Born and raised in Singapore, Dr. Ng came to...

Read the full post

UNB's community shines at Venture Capital Investment Competition

Faculty of Management

Posted: Feb 26, 2025

Category: Faculty , Students



A team of students from the University of New Brunswick's faculty of management are wearing big smiles after winning third place at the 2025 Venture Capital Investment Competition (VCIC). The team, consisting of Aman Goel, Kevin Chick, Md. Nuruzzaman Rashed, Omotola Ogundaini, and Pawan Kumar, also brought home the Entrepreneurs Choice Award for their outstanding performance. This is the fifth...

Read the full post

Celebrating community and place and all the lovely ways we connect

Faculty of Management

Posted: Feb 25, 2025

Category: Alumni



UNB’s faculty of management held a memorable reunion for alumni of its graduate programs on Feb. 21 at the Beaverbrook Art Gallery. Hosted by the Graduate Management Student Society (GMSS), the event was the largest reunion of current graduate students and alumni the faculty has ever organized in Fredericton. Over 100 attendees from Fredericton, Moncton, and Saint John, as well as faculty...

Read the full post