Ideas with Impact
UNB Faculty of Management
From Nigeria to New Brunswick: How Mary Edeh is using her MBA to advance reconciliation
Faculty of Management
Posted: Jun 26, 2025
When Mary Edeh arrived in Canada from Nigeria, she brought with her nearly two decades of professional experience, including over 12 years in senior-level human resources and administration. But she wanted to learn more. Driven by a desire to enhance her strategic leadership skills and transition into the Canadian professional landscape, Mary chose the University of New Brunswick’s MBA...
Read the full postHow to hit the ground running in corporate law
Faculty of Management
Posted: Jun 25, 2025
When William Lafford began his law studies at the University of New Brunswick five years ago, he had a clear goal: to practise corporate and commercial law. Today, that vision is a reality. When he graduated in May 2025, William started articling with the corporate law team at Cox & Palmer, working under Aaron Savage, a partner with the firm and a 2001 alumnus of the same MBA/Juris doctor...
Read the full postFrom Lagos to Bay Street: How Nancy Nzekwe discovered her strengths and a new career path with UNB's MQIM program
Faculty of Management
Posted: Jun 23, 2025
When Nancy Nzekwe made the decision to leave a 14-year career in commercial and Corporate banking in Lagos, Nigeria, she wasn’t just looking for a new job, she was searching for a whole new way to see the world of finance. What she found at the University of New Brunswick’s Master in Quantitative Investment Management (MQIM) program was more than she ever imagined: a chance to...
Read the full postA trailblazer honoured: Carol Loughrey (BBA’70) receives Honorary Doctorate
Faculty of Management
Posted: May 30, 2025
Category: Faculty Highlights
At this year’s 196th Encaenia ceremony, the UNB community proudly celebrated one of its most distinguished alumnae, Carol Loughrey (BBA’70), OC, who was awarded an Honorary Doctorate of Letters. A true pioneer, Loughrey’s career has been defined by a series of historic firsts that have shaped the landscape of business, education, and public service in New Brunswick and...
Read the full postCharting her course: Elena Kurilova’s rise from student to CPA Candidate
Faculty of Management
Posted: May 28, 2025
Category: Programs , Experiential Learning , Students
Six years ago, Elena Kurilova and her family made a bold move, leaving behind the bustling streets of Moscow, Russia, for the laid-back community of Fredericton, New Brunswick. It was a leap of faith, and for Elena, it set the stage for an extraordinary academic and professional journey. When Elena graduated from high school, she chose to study business at the University of New...
Read the full postNew research offers smarter tools for navigating market volatility
Faculty of Management
Posted: May 21, 2025
Category: Research
During the COVID-19 market crash in early 2020, stock markets became highly unpredictable, and traditional models struggled to keep up. A new study by Dr. Azam Shamsi Zamenjani, a finance professor at the University of New Brunswick, offers a fresh approach to understanding and predicting market volatility, especially during turbulent times. Co-authored with Dr. John M. Maheu from McMaster...
Read the full postUNB researcher wins awards at 2025 Administrative Sciences Association of Canada Conference
Faculty of Management
Posted: May 21, 2025
Category: Research
At the 2025 Administrative Sciences Association of Canada (ASAC) Conference, Dr. David Foord of UNB’s faculty of management won the Spark Tank pitch competition, two best paper awards and an outstanding reviewer award. The Spark Tank featured finalists drawn from authors of the best conference divisional papers. Presenters had 180 seconds to pitch their work in front of a live audience of...
Read the full postDecoding fuzzy signals: How index-based trading distorts market performance
Faculty of Management
Posted: Apr 28, 2025
Category: Research
Do stock indexes mess with market signals? The answer is “yes,” says Dr. Joseph DeCoste, a professor of finance at UNB’s faculty of management whose recent research explores how index-based trading can distort the true performance signals of individual companies and offers thoughtful investors valuable insights and opportunities. “When you invest in a fund that tracks an...
Read the full postBusiness students hit the right chord with Tony's Music Box campaign
Faculty of Management
Posted: Apr 14, 2025
Category: Experiential Learning
A group of students from UNB’s social media marketing class dove into the world of Tony’s Music Box, a beloved music store in downtown Fredericton celebrating its 50th anniversary. They planned and executed an interactive social media campaign, allowing them to apply classroom knowledge in a real-world setting and engage with a passionate community they had never encountered...
Read the full postPractical guidelines for authentic and impactful sponsorships
Faculty of Management
Posted: Apr 14, 2025
Category: Research
Companies often receive sponsorship requests and see them as opportunities to showcase their products, services and community support. By assisting non-profits, sports teams, entertainers, artists, and community initiatives, they aim to capture consumer attention and build a positive brand image; however, managers frequently question which sponsorships will enhance consumer perceptions and...
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