UNB Alumni
Telling our #ProudlyUNB stories

Social and technology entrepreneur Tosin Ajibola (MTME’20) moved from Nigeria to Canada to earn a master of engineering degree in technology management and entrepreneurship from UNB. Out of that hands-on program, he and other newcomer classmates co-developed Welkom-U, an innovative online platform that puts newcomers, immigrants, and international students in touch with the things they need to survive and thrive. As CEO of Welkom-U, Tosin is focused on solving problems through technology AND making a social impact.  

He is a member of the Atlantic Growth Solutions team, and he serves on the board of Venn Innovation, on the board of the Fredericton Chamber of Commerce and on the advisory board at Social Enterprise World Forum. He also leads the Atlantic Canada Chapter of BlackBoysCode, a non-profit organization that aims to improve the future of young black boys through computer science and technology. And he’s been getting noticed: he was named a Top 30 under 30 Innovator in Atlantic Canada in 2021, a Top 25 Canadian Immigrant in 2022 & Top Youth Immigrant in Canada 2022. 

In this episode:   

• Tosin’s personal experience starting a new life in Canada and how that helped inform his startup idea 
• The challenges that newcomers to Canada face, and how Tosin and Welkom-U are working to reduce or eliminate those.  
• Why retention of immigrants is important to Canada and the Maritime region and what we can do to increase that retention. 
• How leveraging technology and entrepreneurship can be used for a larger social purpose – and how that makes all the difference in Canada.  

Where to listen:  

• Spotify  
• Apple Podcasts  
• Google Podcasts  
• Libsyn 

Links and resources:   

• Tosin’s LinkedIn 
• Welkom-U 
• Canada’s Top 25 Immigrants  

Thanks to:   

• Our alumni host, Katie Davey 
• Music by alumni artist, Beats of Burden  
• Our alumni Affinity Partners, TD Insurance and Manulife 

  
To listen to UNBeknownst and for more info on the podcast, the hosts and how to subscribe to new episode alerts, visit our website.