National Campaign Underscores the Essential Role of UNB and Canada’s Universities
Author: UNB Newsroom
Posted on May 6, 2026
Category: UNB in the News
Universities Canada has launched Possible With U, a national campaign that highlights the everyday impact universities have on people, communities and Canada’s future.
New national polling shows that Canadians continue to place trust in universities and view them as essential community anchors. Research also shows an opportunity: while support is growing, the day-to-day ways universities shape people’s lives aren’t always visible. The campaign aims to make that impact clearer and more relatable, reinforcing the essential role institutions like UNB play in communities across the country.
UNB is engaging in the campaign through social media, highlighting stories that demonstrates the university’s distinctive regional and national impact.
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Learn more about the campaign at PossibleWithU.ca.