UNB Marketing Blog
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How the UNB Alumni Office re-connected with 6500+ alumni

Associated Alumni

Posted: September 6, 2018 4:23:00 PM ADT

Category: Brand, Web and Social Media

Losing touch with alumni after they graduate and leave campus is a common problem in higher ed. Particularly in the first few years after graduation, when alumni relocate, change their email address and often times their name. In many cases we still have the email address they used when applying to UNB – catgurl45@hotmail.com anyone? The Alumni Office developed a comprehensive digital...

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