UNB Marketing Blog
Tips and tricks from your university marketers

How the UNB Alumni Office re-connected with 6500+ alumni

Associated Alumni

Posted: September 6, 2018 4:23:00 PM ADT

Category: Brand, Web and Social Media


Losing touch with alumni after they graduate and leave campus is a common problem in higher ed. Particularly in the first few years after graduation, when alumni relocate, change their email address and often times their name. In many cases we still have the email address they used when applying to UNB – catgurl45@hotmail.com anyone? The Alumni Office developed a comprehensive digital...

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What are strategic objectives and why do I need them

Marketing

Posted: March 27, 2018 5:00:00 AM ADT

Category:


Strategic objectives lay the foundation for any successful marketing plan. In this post we’ll discuss how to identify SMART objectives and how to choose key performance indicators (KPIs) to measure success. It’s important to take the time to put these down on paper before jumping into the fun stuff — posters, videos, creating social media accounts, etc. Why? Because we need to know what we...

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We won 12 awards

Marketing

Posted: March 22, 2018 5:00:00 AM ADT

Category:


UNB’s Marketing Office strives to build a stronger brand and reputation for the university. This year we’ve been recognized by our industry peers with 12 awards for our innovative approach to branding and marketing the UNB experience. In 2017-18, we’ve continued to build the university’s reputation and increase visibility across Canada — and beyond — by sharing stories of our academic...

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Marketing Office Feedback Survey One year later

Marketing

Posted: March 21, 2018 5:00:00 AM ADT

Category: Brand, Web and Social Media, Marketing Services


Last year, the Marketing Office launched a feedback survey to members of the University-Wide Communications and Marketing Working Group (UWCMWG) — a bi-campus working group made up of various positions across UNB who have a role related to marketing and communications. The survey was intended to help frame areas of focus for the Marketing Office in delivering its services to the UWCMWG...

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Sharing our stories on social media

Marketing

Posted: February 28, 2018 4:00:00 AM AST

Category: Brand, Web and Social Media


The University of New Brunswick has a lot of amazing things to be proud of and that students are looking for from a university. We want the world to know who UNB is and what we stand for — but we need your help. After reviewing and analyzing data from UNB’s corporate (e.g. /uofnb) and campus accounts (e.g. /UNBFredericton and /UNBSaintJohn) over the last six months, it became clear...

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How to fight the dreaded Facebook algorithm

Marketing

Posted: February 12, 2018 4:00:00 AM AST

Category: Web and Social Media


Have you ever wondered why your posts aren’t reaching your entire audience? When Facebook moved to a pay-for-play model it became increasingly difficult to promote your brand without shelling out the big bucks. But don’t worry — we’ve put together a list of best practices to help you extend your reach and engage your audience. Keep it short and sweet Just because...

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