Associated Alumni
Posted: September 6, 2018 4:23:00 PM ADT
Category: Brand, Web and Social Media
Losing touch with alumni after they graduate and leave campus is a common problem in higher ed. Particularly in the first few years after graduation, when alumni relocate, change their email address and often times their name. In many cases we still have the email address they used when applying to UNB – catgurl45@hotmail.com anyone? The Alumni Office developed a comprehensive digital...
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Posted: March 27, 2018 5:00:00 AM ADT
Category:
Strategic objectives lay the foundation for any successful marketing plan. In this post we’ll discuss how to identify SMART objectives and how to choose key performance indicators (KPIs) to measure success. It’s important to take the time to put these down on paper before jumping into the fun stuff — posters, videos, creating social media accounts, etc. Why? Because we need to know what we...
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Posted: March 22, 2018 5:00:00 AM ADT
Category:
UNB’s Marketing Office strives to build a stronger brand and reputation for the university. This year we’ve been recognized by our industry peers with 12 awards for our innovative approach to branding and marketing the UNB experience. In 2017-18, we’ve continued to build the university’s reputation and increase visibility across Canada — and beyond — by sharing stories of our academic...
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Posted: March 21, 2018 5:00:00 AM ADT
Category: Brand, Web and Social Media, Marketing Services
Last year, the Marketing Office launched a feedback survey to members of the University-Wide Communications and Marketing Working Group (UWCMWG) — a bi-campus working group made up of various positions across UNB who have a role related to marketing and communications. The survey was intended to help frame areas of focus for the Marketing Office in delivering its services to the UWCMWG...
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Posted: February 28, 2018 4:00:00 AM AST
Category: Brand, Web and Social Media
The University of New Brunswick has a lot of amazing things to be proud of and that students are looking for from a university. We want the world to know who UNB is and what we stand for — but we need your help. After reviewing and analyzing data from UNB’s corporate (e.g. /uofnb) and campus accounts (e.g. /UNBFredericton and /UNBSaintJohn) over the last six months, it became clear...
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Posted: February 12, 2018 4:00:00 AM AST
Category: Web and Social Media
Have you ever wondered why your posts aren’t reaching your entire audience? When Facebook moved to a pay-for-play model it became increasingly difficult to promote your brand without shelling out the big bucks. But don’t worry — we’ve put together a list of best practices to help you extend your reach and engage your audience. Keep it short and sweet Just because...
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