UNB Marketing Blog
Tips and tricks from your university marketers

Refresh your UNB website in two weeks

Jean-Étienne Sheehy

Posted: December 4, 2019 8:30:00 AM AST

Category: Web and Social Media



Do you wonder how long will it take to refresh your UNB website? You’re not alone! Most units ask this question during their initial meeting with the Marketing Office. The answer varies and depends on many factors such as a potential timeline or your unit’s bandwidth. Good preparation and collaboration can ease this process and overcome potential obstacles. With our help, it’s...

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Social media contests: How to win every time

Sarah Albert

Posted: October 30, 2019 3:15:00 PM ADT

Category: Web and Social Media



Organizations often turn to social media contests as an inexpensive way to increase traffic to their pages with minimal effort. This type of marketing is mostly used on platforms such as Facebook and Instagram, and it feels like everyone is either doing it or participating in them. But before you go ahead and hop on the bandwagon, you need to keep three things in mind before you create a social...

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#WeAreUNB: Share your story

Gina Alward

Posted: September 5, 2019 10:00:00 AM ADT

Category: Web and Social Media



What makes the University of New Brunswick shine? The people who study, work and teach in our community! This fall, we are launching a new series called #WeAreUNB - getting up close and personal with our UNB community. We will be sharing photos and personal anecdotes from our students, faculty, staff and alumni on our social media channels and website. These stories will reflect the personal...

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Get your content posted on UNB’s social media accounts

Gina Alward

Posted: July 31, 2019 9:00:00 AM ADT

Category: Marketing Services



We want to promote your content. In fact, we CRAVE having more content to share on our social media accounts. If you have something happening in your faculty or unit – whether it’s an event, workshop, new initiative or super cool fact that isn’t getting enough attention – we want to hear about it. Because while it may seem like our marketing team is all-knowing and...

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Common web mistakes you don’t want to make

Jean-Étienne Sheehy

Posted: July 5, 2019 11:00:00 AM ADT

Category: Web and Social Media



Do you want your content to appear on Google? Does your website follow UNB’s web standards? We’re here to help you fix common web mistakes, improve your user experience and optimize your content so that it’s not only tailored to your audience’s needs, but will also have a bigger impact on Google. Common mistake #1: You’re confusing traffic for audience Traffic is...

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Influencer Marketing: If you’re not doing it, you’re missing out

Sarah Albert

Posted: June 6, 2019 12:30:00 PM ADT

Category: Web and Social Media



With the rise of consumer awareness, marketers are required to find new ways to promote their brand. Our audiences are craving a more personal experience, and our old ways of marketing often are not cutting it. The solution to this is rather simple: Social Media Influencers. These social media gurus are known to be using one or more social platforms to build a significant audience and promote a...

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Social media trends 2019: This time, it’s personal

Gina Alward

Posted: February 1, 2019 1:15:00 PM AST

Category: Web and Social Media



The marketing styles of days past just aren’t going to cut it anymore. Social media is constantly changing and we need to know what’s coming if we want to stay ahead of the game. While these changes don’t exactly come from out of the blue, it’s important that we let go of what no longer works in order to make way for more of what our audience wants. And this year, the...

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