UNB Marketing Blog
Tips and tricks from your university marketers

Marketing Plans 101


Posted: December 13, 2017 4:00:00 AM AST

Category: Brand, Marketing Services

Why is a marketing plan important? For the simple reason that you’ll get so much more out of your efforts if you take the time to define some key parameters before jumping into tactics. Don’t get us wrong, we love talking tactics (Fun collateral? Facebook Live? Updated branding? Yessss). But the first place we encourage any unit or faculty to start is definitely with the marketing plan. Over...

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