UNBeknownst Episode 20: Mitch Cobb on purpose-driven entrepreneurship and making a positive community impact
Author: UNB Alumni
Posted on Jun 23, 2022
Mitch Cobb (BA’02) is co-owner and CEO of Upstreet Craft Brewery on Prince Edward Island. But Upstreet isn’t just a brewery - even though it's grown to become a major player in the Atlantic Canada brewing industry. It’s a Certified B Corp, intent on doing business differently and making a positive impact in its community. Mitch has been named one of Atlantic Canada’s Top 50 CEOs by Atlantic Business Magazine. He graduated from UNB with an arts degree in anthropology and international development and says that a lightbulb went off for him when he realized that community development and business are not on opposite sides of the spectrum.
In this episode:
- The origin story for Upstreet
- The meaning behind being a certified B Corp and why it’s important
- Why Mitch is drawn to purpose-driven entrepreneurship
- The passion and technology behind Upstreet reducing its carbon footprint
- An honest conversation around corporate greed and a shift in Millennial and Gen Z consumers
- How to find balance as an entrepreneur
- Leaning into shifts in society, including creating a non-alcoholic craft beer
Where to listen:
Links and resources:
- Upstreet Craft Brewing beer collection
- Libra Non-Alcoholic craft beer collection
- Partnership with local musicians - Serena Ryder Video - Libra’s Balance Ambassador:
- B Corporation
- Bullfrog Power utilized in taproom
- Mitch on LinkedIn
Thanks to:
Our alumni hosts, the AAA Team: Arsham, Arash and Armin Ahmadi
Music by alumni artist, Beats of Burden
Our alumni Affinity Partners, TD Insurance, Manulife, and MBNA Mastercard
To listen to UNBeknownst and for more info on the podcast, the hosts and how to subscribe to new episode alerts, visit our website