UNB Alumni
Telling our #ProudlyUNB stories

UNBeknownst Episode 20: Mitch Cobb on purpose-driven entrepreneurship and making a positive community impact

Author: UNB Alumni

Posted on Jun 23, 2022

Category: Podcast , Arts

Mitch Cobb (BA’02) is co-owner and CEO of Upstreet Craft Brewery on Prince Edward Island. But Upstreet isn’t just a brewery - even though it's grown to become a major player in the Atlantic Canada brewing industry. It’s a Certified B Corp, intent on doing business differently and making a positive impact in its community. Mitch has been named one of Atlantic Canada’s Top 50 CEOs by Atlantic Business Magazine. He graduated from UNB with an arts degree in anthropology and international development and says that a lightbulb went off for him when he realized that community development and business are not on opposite sides of the spectrum. 

In this episode: 

  • The origin story for Upstreet 
  • The meaning behind being a certified B Corp and why it’s important
  • Why Mitch is drawn to purpose-driven entrepreneurship 
  • The passion and technology behind Upstreet reducing its carbon footprint  
  • An honest conversation around corporate greed and a shift in Millennial and Gen Z consumers 
  • How to find balance as an entrepreneur 
  • Leaning into shifts in society, including creating a non-alcoholic craft beer 

Where to listen: 

Links and resources: 

Thanks to:

Ouralumni hosts the AAA Team: Arsham, Arash and Armin Ahmadi

Music by alumni artist,Beats of Burden 

Our alumniAffinity Partners, TD Insurance, Manulife, and MBNA Mastercard  

To listen to UNBeknownst and for more info on the podcast, the hosts and how to subscribe to new episode alerts, visit ourwebsite