Impact of Giving

UNB’s McKenna Institute announces investment in digital agriculture led by McCain Foods

Author: UNB Newsroom

Posted on Jun 11, 2024

Category: News and Events , Innovation


The McKenna Institute at the University of New Brunswick (UNB) is thrilled to announce a landmark $3.75 million investment from a partnership led by McCain Foods and other New Brunswick institutions that will revolutionize digital agriculture, progress regenerative farming practices and minimize the impact of climate change on farmland.

Over the next five years, McCain Foods is committing $2.76 million to create a project that imitates farming with regenerative agriculture practices, with the goal of increasing the uptake of more sustainable potato farming, globally.

“This investment will go a long way in supporting the future of New Brunswick’s agricultural landscape,” said Hon. Frank McKenna, founder of the McKenna Institute at UNB. 

Read on to learn more about the impact of this investment.