Dr. Luke Potwarka, University of Waterloo to present at Graduate Colloquium, February 26th @ 10:30AM Via TEAMS
Author: Linda O'Brien
Posted on Feb 19, 2021
Topic of Presentation: “In Search of Inspiration: A Realist Synthesis Approach to Understanding Demonstration Effects”.
BIO: My research focuses on consumer behaviour related to sport events. It addresses the overarching question: under what conditions do sport events have positive impacts for individuals and organizations in host communities? My research draws from diverse disciplinary perspectives (e.g., social psychology, geography) and methodological approaches. The knowledge generated from my work is aimed to improve event management practices in ways that maximize participation and economic-related impacts that can result from hosting elite-sport events. To this end, my research falls within two broad themes: (i) Exploring the role of elite-sport events in the promotion of physical activity and sport participation; and (ii) exploring commercial and tourism-related responses to elite sport events.
Abstract: Sport researchers often refute claims that staging elite international sport events will inspire people to become more active sport participants. Using a realist synthesis approach to evaluation, this talk will outline key evidence-informed conditions and mechanism that might enhance the likelihood of the occurrence of these desired participation impacts in host and non-host communities.
Interested in attending contact Jonathon.edwards@unb.ca