Informs and engages the UNB community on IT developments and news

Need to send a mass email Here are a few things you need to know

Author: ITS

Posted on Jul 29, 2015

Category: Our Community , General Interest , IT Announcements

Have you ever tried to send a mass email from your UNB email account that didn’t seem to go through? Or do you have to send a mass email in the near future but aren’t quite sure how to go about doing so?email

The Canadian Anti-Spam Legislation (CASL) prohibits commercial and spam email being sent to individuals who have not express consent, making it difficult to send a mass email without being flagged as spam.  In addition to legal concerns, these protections are in place to discourage cyber criminals from stealing UNB accounts to push SPAM and to limit the amount of damage they can do if they do compromise a UNB account.

For these reasons, ITS has a rule in place so you can only send several hundred e-mails per day or to several hundred people at once (i.e. within a 24 hour period) from your UNB email account.

For most regular e-mail uses, these limits pose no difficulties. However, if you do need to send messages to hundreds or thousands of people, be sure to do the following before you click ‘send’:

  1. Contact UNB's Marketing and Communications for advice and best practices.
  2. Contact the UNB Privacy Officer to ensure your mass email does not breach any UNB policies or provincial and federal laws.

Failure to prevent UNB from sending out unwanted SPAM e-mails, either from legitimate UNB users or from criminals using hijacked accounts can result in all UNB e-mails being blocked by organizations such as local, provincial and federal governments, cloud providers such as Google or Microsoft as well as thousands of private organizations.

For more information on Canadian Anti-Spam Legislation, visit UNB’s CASL webpage.