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The University of New Brunswick has launched a new strategic plan to serve as the university’s decision-making guide for the next five years. In December 2010, after 18 months of consultation and analysis, the Board of Governors and both academic senates approved the plan. As the plan takes life in the New Year, it will steer the university in its aim to be the best teaching and learning institution in Canada, balancing and integrating excellence in education and research. “A great deal of work has gone into the creation of our plan,” said Dr. Eddy Campbell, UNB president and vice-chancellor. “Our goals are ambitious but I know that together we can build a better university for people in New Brunswick and around the world.” Implementing the plan will require a commitment to: further develop an innovative mix of programs and their modes of delivery; work with government to develop a rolling multi-year funding model; raise funds to support the plan; increase research revenues; offer much-needed non-academic and professional development opportunities; and improve UNB recruitment. An implementation plan is currently under development and various assessment tools will be used to measure progress, which will be reported publicly on a regular basis as the plan’s goals are achieved. To read the plan, please visit: www.unb.ca/strategicplan.ca About the strategic plan: Support for the strategic plan process was overwhelming and was developed through an extensive consultation process that began with open-ended feedback questionnaires, followed by detailed online surveys, facilitated sessions on campuses in Fredericton and Saint John, and valuable input from many interested community groups. The plan has one over-arching goal and five supporting goals. Each supporting goal is accompanied by: objectives and activities; metrics; targets where applicable; and recommendations where needed. Strategic Plan goals: Over-arching goal: Our aim is to be the best teaching and learning institution in Canada, balancing and integrating excellence in education and research. Supporting goals: 1.         An exceptional and transformative student experience 2.         Leadership in discovery, innovation, entrepreneurship 3.         Financial resilience and responsibility 4.         Build a better university 5.         Build a better province New UNB vision and mission statements: New vision and mission statements were also created to represent UNB’s newly defined direction. Vision: Our vision is to be the University of Choice for passionate minds. Mission: Our mission is to create the premier university environment for our students, faculty and staff in which to learn, work and live. We will provide an exceptional and transformative education for our students, by encouraging initiative and innovation, unlocking their creative potential. Our graduates will be prepared to make a significant difference – creating opportunities for themselves and for others.  We commit to understanding and solving the problems of today and tomorrow, serving our community and engaging with our alumni, retirees, and partners around the world. About UNB Established in 1785, UNB is one of the oldest public universities in North America. More than 11,000 full- and part-time students from more than 100 countries are studying on campuses in Fredericton and Saint John and several thousand more are taking UNB courses online and at partner institutions around the world. As the largest research institution in New Brunswick, UNB conducts more than 75 per cent of the province’s university research. The university has an annual operating budget of more than $165 million and annually employs more than 3,500 faculty, staff and students. For more information or interview requests, please contact: Dan Tanaka, UNB Director of Communications: dtanaka@unb.ca, p: 506.648.5697