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UNB business prof provides undergraduate marketing students with invaluable experiential learning opportunities-FR and SJ

Author: myUNB News

Posted on Dec 17, 2018

Category: News and Notices

Dr. Emin Civi is using real-life opportunities in the workforce through a variety of experiential techniques to prepare his students for the future.

Dr. Civi’s retailing class is highly interactive and familiarizes students with the steps involved in running a real-life retail firm.

“One of the main components of the class is our retail clinic. Using dedicated class time, students offer consultancy services to a few small and medium-sized Saint John retailers from different industries to help develop creative and effective strategies to stay competitive against giant national retailers,” said Dr. Civi.

“In the clinic, students can apply their knowledge and understanding of retail principles, and see first-hand the issues that retailers face.”

Read more on the UNB Newsroom.


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