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Faculty of Kinesiology graduate colloquium with Karli Sun-FR and SJ

Author: myUNB News

Posted on Mar 22, 2018

Category: News and Notices

Karli Sun, graduate student in the Faculty of Kinesiology’s MASRS program, will present on the topic, “How Much Fandom Is Too Much: the role of social media in fueling fans’ aggressive behaviors” on Friday, March 23, from 10:30 – 11:30 a.m., in the LB Gym, C 210.

Sport is one of the major players in both national and international market, inevitably attracts a range of economic and media interests. While the use of social media is rapidly evolving across the globe, the landscape of sport has been significantly transformed as well. Using social media makes fans closer to their favorite teams and players while at the mean time attaches fans’ emotion to teams’ performance more tightly and offers them a channel to express support by generating self-created content. That being said, however, problems ensued from this timeliness and accessibility, in that social media creates an alternative place for fans to let off their personal frustrations of life by, in most cases, directing angers to coaches, players, and referees. The purpose of this presentation is to discuss the role of social media in encouraging fans’ aggressive behavior, which ultimately turning into cyberbullying, while cases happening in real life will be provided to further demonstrate its consequences.

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