UNB Marketing Blog
Tips and tricks from your university marketers

What are strategic objectives and why do I need them

Marketing

Posted: March 27, 2018 5:00:00 AM ADT

Category:


Strategic objectives lay the foundation for any successful marketing plan. In this post we’ll discuss how to identify SMART objectives and how to choose key performance indicators (KPIs) to measure success. It’s important to take the time to put these down on paper before jumping into the fun stuff — posters, videos, creating social media accounts, etc. Why? Because we need to know what we...

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We won 12 awards

Marketing

Posted: March 22, 2018 5:00:00 AM ADT

Category:


UNB’s Marketing Office strives to build a stronger brand and reputation for the university. This year we’ve been recognized by our industry peers with 12 awards for our innovative approach to branding and marketing the UNB experience. In 2017-18, we’ve continued to build the university’s reputation and increase visibility across Canada — and beyond — by sharing stories of our academic...

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Marketing Office Feedback Survey One year later

Marketing

Posted: March 21, 2018 5:00:00 AM ADT

Category: Brand, Web and Social Media, Marketing Services


Last year, the Marketing Office launched a feedback survey to members of the University-Wide Communications and Marketing Working Group (UWCMWG) — a bi-campus working group made up of various positions across UNB who have a role related to marketing and communications. The survey was intended to help frame areas of focus for the Marketing Office in delivering its services to the UWCMWG...

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