UNB Marketing Blog
Tips and tricks from your university marketers

Curating the user experience on UNB.ca

Sean Sullivan

Posted: November 20, 2017 12:00:00 AM AST

Category: Web and Social Media


Website refresh update One of the primary goals of the University of New Brunswick’s website refresh project is making our sites easier to use. This extends beyond design, and includes creating meaningful and relevant content that’s simple to understand and navigate. That’s one reason why we’ve embraced content strategy as an important part of our website planning...

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#OnlyHere Year 3

Sean Sullivan

Posted: November 2, 2017 12:00:00 AM ADT

Category: Web and Social Media


In September, we launched Year 3 of the #OnlyHere marketing campaign. The goal of our campaign is to deliver qualified prospects to Student Recruitment, using a three-tiered media strategy: building awareness, driving consideration and increasing application-driving behaviours (e.g. email newsletter subscriptions). This year, we’ve leveraged learnings and insights from Years 1 and 2 to...

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