Marketing
Posted: November 24, 2016 4:00:00 AM AST
Category: Brand
When it comes to having strong brand identity, consistency equals impact. Although typography might seem like a minor component of UNB’s overall brand identity, its potential impact can’t be overlooked. Fonts, similar to colours, can evoke certain responses and emotions in a reader and can make a strong first impression. For example, consider these brands and their typeface...
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Posted: November 8, 2016 4:00:00 AM AST
Category: Brand
When it comes to having strong brand identity, consistency is key. Everything we do contributes to our overall reputation and it’s important that we present a consistent UNB message across all communication channels, whether print or digital. Today every member of the UNB community is sending emails to colleagues, students, donors, alumni, partners and other external audiences. Having a...
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