Marketing
Posted: September 29, 2016 5:00:00 AM ADT
Category: Analytics
If you’re a regular Google Analytics user, you’ve probably heard of UTM Tracking codes. (sidenote: if you’re not a regular Google Analytics user, you might find it more helpful to start with our first analytics blog post: Top 3 tips for getting started!) But what are these things and what do they really do? Imagine how nice it would be to be able to tell which of your...
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Posted: September 28, 2016 5:00:00 AM ADT
Category: Analytics
Measuring the success of your marketing tactics used to be pretty much non existent. In the days of traditional advertising, you pushed out content and hoped for the best. That’s fine if you’re Don Draper, but what about the rest of us who aren’t as confident that we’re producing meaningful content for our audiences? Luckily we’ve evolved beyond the 1960s. Marketing analytics are a real thing...
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