UNB is here: Integrated Marketing Campaign
Author: UNB College of Extended Learning
Posted on Nov 25, 2020
Category: News and Events
The next phase of UNB’s integrated advertising strategy, UNB is here was officially launched earlier this month with ads for UNB CEL’s Bachelor of Integrated Studies, Applied Behaviour Analysis Certificate, and Certificate in Management Essentials programs airing on CTV and online.
The UNB is here campaign builds upon the success of the #OnlyHere campaign. UNB continues its marketing efforts with an insights-driven integrated advertising strategy and a creative concept that can be applied to multiple strategic objectives and audiences.
In addition to the ads featuring CEL programs, undergraduate recruitment ads and a graduate recruitment campaign are in market.