The University of New Brunswick and Civilized have signed a memorandum of understanding (MOU) to guide their shared interests in cannabis research and public awareness.

Civilized, a premium media and lifestyle brand based in Saint John, will facilitate opportunities for research and networking between UNB’s groundbreaking Health Research Chair in Cannabis, only the second position of its kind in the world, and the global cannabis community.

“We’re excited to be partnering with Civilized as we explore research opportunities into the health impacts of cannabis,” says Dr. David MaGee, UNB’s vice-president of research. “Our new collaboration will facilitate communication and networking within this fast-growing sector.”

Civilized will assist the university by encouraging its network of global researchers and industry leaders along with its audience to support research initiatives. It will also assist by promoting research in an easily understood, relatable way for the public. Civilized has a North American audience of more than three million unique monthly visitors.

“Because of our unique relationships with industry, we’re a trusted connector for many stakeholders,” says Derek Riedle, publisher of Civilized. “We’re happy to invite our audience to share their experiences and perceptions with the academic community and contribute to a growing body of research.”

As legalization of adult-use cannabis becomes a reality in more places around the world, raising public awareness about responsible cannabis consumption is a priority for both UNB and Civilized. UNB is in the final stages of appointing its cannabis research chair.

The objective of the MOU is to establish a relationship between UNB and Civilized to develop networking and funding opportunities to support research. It may also include exchanging non-confidential materials, publications and academic information, the promotion of joint research and joint organization of meetings and workshops.

About the University of New Brunswick

The University of New Brunswick (UNB) is Canada’s oldest English-language university. Founded in 1785, the multi-campus institution has a rich history and a dynamic focus on innovation, experiential learning and entrepreneurship. UNB has more than 10,500 students from nearly 100 countries while several thousand more take UNB courses online and at partner institutions around the world.

About Civilized Worldwide Inc.

Founded in 2015, with offices in New Brunswick and California, Civilized is a premium media and lifestyle brand that embraces and highlights modern cannabis culture, reflecting the millions of adults who choose to enjoy cannabis as part of a balanced lifestyle, but don’t define themselves by it. Reaching more than three million unique visitors per month, North America-wide, Civilized produces engaging content for and about people who enjoy cannabis responsibly. Other verticals include Civilized Studios, a video network available to 100+ million viewers that fills the void of broadcast quality video and original series in the cannabis space, and Civilized Events, exclusive branded experiences for both the cannabis industry and consumers – from intimate dinner parties to large-scale events like the World Cannabis Congress. For more information, visit civilized.life.

Media contacts

  • Heather Campbell, Communications Officer, University of New Brunswick, hcampbel@unb.ca, 506-648-5697
  • Pamela McKay, Senior Director of Communications, Civilized, pamela@civilized.life, 506-333-4466